While there are many metrics you should keep in mind when evaluating your marketing, the price of your Cost Per Lead can be a good indication of the successfulness of your campaigns.
When conversions go up, CPL should go DOWN. In order to increase conversions and decrease your Cost Per Lead, follow these three tips:
1- Identify Your Lead Whether it’s an appointment-booked or a call-made, you need to determine what a lead means for your business. I’ll share with you what lead types are most important to review by platform.
2- Create With Your Customer in Mind Conversions increase when bounce-rates decrease, so there are things you can do entice your viewer to stay on the page; like if someone clicks your display ad, they should see similar messaging and creative on the landing page they reach.
3- Stop Wasting Your ‘Thank You’ Page Once you’ve gotten a visitor to achieve a desired action, don’t just say ‘thanks’ and end the conversation! Give them a reason to stay on your site and drive them further down the funnel.
These three tips, when combined, can help your campaigns increase their cost-efficiency and conversion rate!