GM takes the lead in trendy name-recognition by applying for .Buick and .Chevy with ICANN; as a result, Chrysler, Toyota, BMW, Honda, and others are staking their claim on brand-referencing in the following “not dot coms” as covered by The Detroit News below.
General Motors Co. wants .Buick and .Chevy as top-level Internet domain names — the equivalent of .com and .org. But it has withdrawn applications for .Chevrolet, .GMC and .Cadillac
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