Richardson, TX – October 22, 2025 – Traver Connect, a leading provider of performance-driven training and development solutions for automotive dealerships, today announced that General Motors has expanded its In-Market Retail (IMR) Turnkey Vendor approval to Parts, in addition to the company’s existing Sales and Service approvals. This expansion brings all of Traver Connect’s Sales and Service BDC solutions under IMR approval, giving GM dealers a single partner to streamline operations and drive measurable results.
Through this designation, GM dealers can apply IMR co-op funds toward Traver Connect’s full lineup of programs, including Virtual Inbound/Outbound Service BDC™, Virtual Sales BDC™, Retention Moves™ Pick-up & Delivery, BDC™ Learning & Development, and Traver for Service BDC Capsule™. These solutions help dealerships improve appointment management, increase CSI scores, strengthen retention, and capture additional revenue in both sales and fixed operations.
“Service is the foundation of dealership profitability, and retention is what drives long-term success,” said John Traver, Founder & CEO of Traver Connect. “With all of our solutions now IMR-approved for Sales, Service, and Parts, GM dealers can apply co-op funds to strengthen customer relationships, increase revenue, and maximize BDC effectiveness.”
GM dealers can find Traver Connect’s approved solutions in the GM Dealer Vendor Portal or by visiting www.traverconnect.com.
About Traver Connect
Traver Connect offers a complete suite of solutions to help automotive dealerships maximize their Sales and Service Business Development Centers (BDCs). Founded by industry pioneer John Traver, the company provides innovative, tailored approaches to convert customer leads into sales and drive year-over-year profits. Traver Connect is driven by its mission that “Experience Matters,” offering support to enhance dealership performance such as virtual BDC services, outbound campaigns, and comprehensive training programs. With cutting-edge technology and personalized service, Traver Connect helps dealerships adapt to changing consumer preferences, offering solutions such as their Retention Moves™ concierge service. Whether clients need a fully managed system, a hybrid model, or a DIY approach, Traver Connect delivers programs to meet individual dealership needs, ultimately helping to boost confidence, performance, and profitability. For more information, visit traverconnect.com.