The auto space is becoming increasingly competitive. 69% of buyers start their purchase journey with little to no knowledge of the vehicle they end up buying. Having an integrated and comprehensive search strategy can be the difference between a sale and models sitting on the lot. Join Amanda Pasciolla, Automotive Vertical Analytics Lead at Microsoft, as she presents unique Bing Ads research that includes: The inter-relationship between OEM, Tier 1, Tier 2 and Tier 3 properties on the SERP (search engine results pages), and the quantified effect of position on performance and efficiency.
Learning Objectives:
- Drive performance and efficiency by appearing in the right position at the time on the SERP, based on query intent.
- Align your strategy with consumer behavior to drive brand awareness and reduce competitive consideration.
- “OWN the SERP” – a digital strategy to prevent conquesting while driving more clicks and impressions for your brand.
