Let’s start with Social:
Reputation Management & Customer Service
You must take control of social media messages. Do not allow frustrated consumers to continue any complaints and frustrations in an online banter. Quickly address their needs and move the conversation off of social media and focus on resolving offline. Once resolved, encourage the consumer to close the matter online. It’s not the complaint that affects online reputation, it’s the resolution.
Facebook – Your Newest Ad Platform
Since Facebook moved to monetize their platform with ads, they have restricted native posts that come off “Salesy”. So, where your post efforts may have reached most Facebook users, the new algorithm pushes you to buy advertising to reach your audience. However, Facebook has provided a robust platform that allows better targeting than Google Adwords, at a much lower cost per acquisition. You can directly target buyers that own certain types of vehicles, are more than a number of years old, and within a specific radius of your store.
The key to a successful social media strategy consists of three elements:
• Creating a social media plan and calendar focused on relevant content.
• Defining who is responsible for executing and managing the plan.
• Measuring the results and taking meaningful action.
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