According to an article on AdAge, DigitasLBi merger sparks conflict between Volvo and GM.
Publicis Groupe’s merger of Digitas and LBi yesterday into one mega-digital-agency-network has sparked an automotive client conflict, Ad Age has learned.
Richard Monturo, VP-global marketing at Volvo Car Corp., told Ad Age that combining the two companies means that his digital account, lead by LBi — which has supported the car brand for several years out of its Gothenberg, Sweden, office — will bump up against Digitas’ work for General Motors. (That includes direct and digital work for Buick and GMC).
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