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Darwin Automotive Launches New Assistant for F&I Managers: “Darwin Bird Dog”

Published: January 7, 2019

Iselin, NJ, January 7., 2018Darwin Automotive, a leading F&I software provider for the automotive industry, today announced the release of a new assistant for F&I managers: “Darwin Bird Dog.” Bird Dog becomes the F&I manager’s personal follow-up assistant, enabling them to perform intelligent marketing directed at customers who don’t buy F&I products at the time of vehicle purchase.

According to Phillip Battista, CEO Darwin Automotive, while the average closing ratio for F&I products via phone call followup is 6-11%, Bird Dog is expected to help F&I Managers increase those closing ratios to over 25% “Bird Dog goes after the lost revenue and keeps it in the dealership, while allowing F&I managers to drive the entire process,” said Battista.

Utilizing Darwin’s patented technology, Bird Dog enables F&I Managers to conduct creative and personalized marketing to customers after vehicle delivery has occurred. This highly-targeted marketing is based on the customer’s driving habits including mileage, length of ownership, repair rates, theft rates, and road conditions, all without having to ask the customer a single question.

The F&I manager is in full control of all Bird Dog marketing activities and personally sets up the electronic contact schedules, i.e., 3-months, 6-months, or a year; and also selects the messaging. Once contacted, customers are directed to Darwin Direct, where they can purchase the products from the dealership. At that point the F&I manager is notified to complete the transaction. Bird Dog delivers personalized messages to customers at no additional cost, utilizing current communication methods consumers prefer, including email and text messaging.

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“For years F&I managers have longed for the ability to follow up with customers who fail to purchase F&I products. However, they lack the time. Darwin Bird Dog enables them to finally accomplish this goal and will be provided at no cost to all our customers as a thank you for being loyal customers!” Battista stated.

Darwin currently operates in all 50 states. Over 3,600 dealerships nationwide have enrolled in Darwin Automotive’s leading F& I software, which is endorsed by several top F&I product companies, agencies, and OEMs.

For more information, or to schedule a product demonstration, call: 1-732-781-9010 or visit: http://www.darwinautomotive.com.

About Darwin Automotive:

More information is available at http://www.DarwinAutomotive.com, or by calling 1-732-781-9010.