Customer Relationships 101: How to Maintain a Long-Lasting Bond, from Entrepreneur.
For many businesses, reaching new customers is a top priority.
You’re eager to expand your audience, make new connections, and ultimately, grow your business.
But here’s the tough question: Once your business has reached a new audience member, or even if you’ve already delivered a great experience to a first-time customer, what are you doing to get your new customer back to your business?
Relationships don’t happen overnight.
While a great first impression is an important step towards a long-lasting relationship, you need to go a step further to show your customer how important they are to you and gain their loyalty.
When you invest in building relationships with your customers through email marketing, they return the favor by coming back to your business and letting their own audience know about their great experience.