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Average Unique Visitors to Websites in December 2011: 3,956

Published: January 5, 2012

According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 55% during the month of December 2011. This information is based on statistics for national automotive Internet behavior for December 2011.

Below are a few key statistics from Datium’s data for December 2011:

  • Average Unique Visitors to per Websites: 3,956
  • Avg Unique Visitors to Shoppers (conversion): 55%
  • Page views per shopper: 14
  • VINs viewed per active visitor: .13
  • Average shoppers to lead:
    • LTAV (lead to active visitor): 2.4%
    • LTV (lead to visitor): 1.23%
    • Search Percentages:
      • New: 29%
      • Used: 71%

Click here for more information from Dataium.

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