According to a data from Dataium, the conversion rate of the average unique visitors to shoppers was up 52% during the month of May 2012. This information is based on statistics for national automotive Internet behavior for May 2012.
Below are a few key statistics from Datium’s data for May 2012
- Average Unique Visitors to per Websites: 2,736
- Avg Unique Visitors to Shoppers (conversion): 52%
- Page views per shopper: 6
- VINs viewed per active visitor: .12
- Average shoppers to lead:
- LTAV (lead to active visitor): 2.36%
- LTV (lead to visitor): 1.15%
- Search Percentages:
- New: 35%
- Used: 65%
Click here for more information from Dataium.
