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Average Unique Visitors Falls in November

Published: December 5, 2012

According to a data from Dataium, the average unique visitors to a website fell to 4,251 in November 2012. This information is based on statistics for national automotive Internet behavior for November 2012.

Below are a few key statistics from Datium’s data for November 2012

  • Average Unique Visitors to per Websites: 4,251
  • Avg Unique Visitors to Shoppers (conversion): 58%
  • Page views per shopper: 10
  • VINs viewed per active visitor: .20
  • Average shoppers to lead:
    • LTAV (lead to active visitor): 3.80%
    • LTV (lead to visitor): 2.20%
  • Search Percentages:
    • New: 41%
    • Used: 59%

Click here for more information from Dataium.

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