According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 58% during the month of March 2012. This information is based on statistics for national automotive Internet behavior for March 2012.
Below are a few key statistics from Datium’s data for March 2012
- Average Unique Visitors to per Websites: 5,231
- Avg Unique Visitors to Shoppers (conversion): 58%
- Page views per shopper: 11
- VINs viewed per active visitor: .31
- Average shoppers to lead:
- LTAV (lead to active visitor): 2.88%
- LTV (lead to visitor): 1.68%
- Search Percentages:
- New: 31%
- Used: 69%
Click here for more information from Dataium.
