According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 56% during the month of January 2012. This information is based on statistics for national automotive Internet behavior for January 2012.
Below are a few key statistics from Datium’s data for January 2012
- Average Unique Visitors to per Websites: 4,785
- Avg Unique Visitors to Shoppers (conversion): 56%
- Page views per shopper: 11
- VINs viewed per active visitor: .21
- Average shoppers to lead:
- LTAV (lead to active visitor): 3.02%
- LTV (lead to visitor): 1.69%
- Search Percentages:
- New: 33%
- Used: 67%
Click here for more information from Dataium.
