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Automakers Poised to Make Big Plays with Super Bowl Ads

Published: January 23, 2013

broderickAccording to a story posted on the Detroit News, automakers are set to make big plays with Super Bowl ads.

During last year’s Super Bowl, a now middle-aged Matthew Broderick spoofed his 1986 role as Ferris Bueller to hype the Honda CR-V.

The year before that, Eminem drove a Chrysler 200 through the gritty streets of Detroit, and a little Darth Vader thinks he’s started a Volkswagen Passat by calling on The Force.

Click here to view the full story >>

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