LAS VEGAS — MPi, a leading provider of revenue and retention solutions for automotive dealership service departments, today announced that according to a study conducted by MPi in November, 2011, of more than 800 hundred domestic, luxury import and non-luxury import franchises using the MPi EDGE WorldClass system, EDGE WorldClass produces a much sought after average monthly up-sell from inspections of $81,996.
The study, conducted internally at MPi, viewed results from 809 franchises using the MPi EDGE WorldClass System including:
- 306 Domestic (Chevrolet, Chrysler, Ford, etc.)
- 245 Luxury Import (BMW, Mercedes-Benz, Lexus, etc.):
- 258 Non-Luxury Import (Honda, Toyota, Nissan, etc.)
Key results include:
| Total Monthly Upsell | ||||
| (Dealerships average monthly upsell from inspections) | ||||
| Franchise Type | Average Total Upsell from Inspections |
|||
| Domestic | $65,493 | |||
| Luxury Import | $103,310 | |||
| Non-Luxury Import | $77,186 | |||
| Total average | $81,996 | |||
| Total Yearly Upsell | ||||
| (Dealerships average yearly upsell from inspections) | ||||
| Franchise Type | Average Total Upsell from Inspections |
|||
| Domestic | $785,916 | |||
| Luxury Import | $1,239,720 | |||
| Non-Luxury Import | $926,232 | |||
| Vehicle Inspection Penetration | ||||
| (% of customer vehicles that receive an inspection) | ||||
| Franchise Type | Before MPi | With MPi | Increase | |
| Domestic | 65.1% | 80.0% | 14.9% | |
| Luxury Import | 69.2% | 85.0% | 15.8% | |
| Non-Luxury Import | 69.4% | 85.5% | 16.1% | |
“We’re extremely proud of the results our dealers are getting with EDGE WorldClass. In fact we’ve coined a new industry buzzword similar to F&I; I&R (Inspect and Retain). EDGE WorldClass™ is the leading I&R solution for dealerships. It’s like turning on a light switch when dealerships implement EDGE WorldClass™ and begin to see data they’d long considered impossible to collect. And the results speak for themselves,” said Rich Holland, MPi President.
John Dunlap, Fixed Ops Director with Courtesy Chevrolet of Phoenix, AZ, whose service team was ranked #1 in the greater Phoenix area, believes EDGE WorldClass contributed to his dealership’s success. “Having a strong and effective vehicle inspection solution and business partner like MPi has made a significant impact on how we service our customers. MPi’s EDGE WorldClass™ solution has enabled us to achieve the highest customer pay dollars in the Phoenix area in 2011. While the market was up 1% in 2011, my dollars increased to 17.2% and my actual customer RO count was up 14.1%. We feel the value MPi brings to our business and customers is immeasurable.”
EDGE WorldClass™ is a comprehensive product suite for the service department that is a more flexible, nimble and personalized approach; customizable to fit the exact needs of any dealership. From Express to Mobile technology, to any configuration of service bays, EDGE WorldClass™ empowers customer pay profitability. EDGE WorldClass™ will be demonstrated at booth # 927 at the12th Digital Dealer Conference and Exposition, April 3-5, in Orlando, FL.
To sign up for a demonstration call 888-503-8040 or visit http://www.mpiworldclass.com/contact.aspx
For more information visit: http://www.MPiWorldClass.com