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American Automakers’ Newest Challenge: Attracting the Female Buyer

Published: March 5, 2013

Dealership People-1According to The Detroit News, the female buyer has become significantly more influential on car purchases. Unfortunately, the demographic prefers to buy foreign: especially when affecting 4 out of 5 purchases. View methods and market segment trends for buying American in the following article:

Click here to read more at The Detroit News>>

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