Ally touts dealership camaraderie in new ad campaign, from Automotive News.
Ally Financial is touting the camaraderie it has with dealerships in a new ad campaign that puts an emphasis on storytelling.
The stories include a look at an Ally account executive in Alaska who ended up on a snowmobile ride through the wilderness with a dealer during a business meeting.
Another story spotlights two Ally account executives that bring homemade food to dealerships “to make their dealers’ days a little brighter,” the company said.
The business-to-business campaign, titled “Driven by What We Love,” seeks to convey the passion Ally Financial brings to the business, said Andrea Riley, Ally Auto’s chief marketing officer. The marketing push launched Monday with a montage video that features everything from baking and snowmobiling to classic cars.