5 things to know about automotive marketing trends from Google exec, according to M Live.
What is the “new normal” for marketing in the automotive industry?
According to Meredith Guerriero, Google global head of automotive, it’s digital. And many companies – automotive or not – can’t exactly control their brands anymore because of the power of our “digital,” or online, society.
“Everything and everyone has an online presence whether you like it or not,” she said during a keynote speech.
Guerriero is on the marketing and advertising side of the business, rather than the technology side of Google that continues to make news in the automotive industry.