Marketing & Advertising
Overview of the U.S. EV Market
A report prepared earlier this year for the Electric Vehicle Council gave an overview of the EV market, including owners’ preference, charging practices and the role of the U.S. government. The survey for the council found 49 percent of EV drivers’ households own at...
Empowering Dealership Teams: Key Strategies for Upskilling Success
Over half of automotive employees report they would stay longer at their jobs if offered robust professional development. This underscores the critical role of upskilling in boosting employee retention and satisfaction. Dealerships that invest in professional...
Dealer Alchemist CEO Shean Kirin to Host Session at #DDCE2024
Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)! Dealer Alchemist CEO Shean Kirin will lead a session titled Speed to Lead: Dynamic Ad Alchemy. Dealers face the challenge of keeping their inventory advertising dynamic,...
Chevrolet, Mercedes-Benz Top J.D. Power Survey
Overall satisfaction with car manufacturer websites is the highest it since to an increase of inventory and incentives, according to a recent J.D. Power survey. The J.D. Power U.S. Manufacturer Website Evaluation Study is a semiannual study that measures customer...
Maximizing ROI: Key Strategies for Business Success
Understanding and improving return on investment (ROI) is a critical goal for businesses aiming to enhance their performance and achieve sustainable growth. This article explores practical strategies for optimizing marketing, enhancing operational efficiency, and...
Authenticom’s Michelle Phelps, Asbury Automotive’s John Belen to Host Session at #DDCE2024
Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)! Authenticom’s Michelle Phelps and Asbury Automotive’s John Belen will hold a session titled Data Detox: Cleansing Your Dealership's Systems for Peak Performance. "Bad data"...
Wholesale Used-Vehicle Prices Increased in July
Cox Automotive reported the wholesale price for pre-owned vehicles rose for the month of July from a month earlier. The Manheim Used Vehicle Value Index (MUVVI) rose to 201.6, a decline of 4.8 percent from a year ago. The seasonal adjustment to the index amplified the...
NXP, BMW Lead Drive for Car Connectivity Consortium Certification
Editor's Note: This story was first published at RFIDJournal.com NXP Semiconductors has become the first technology company to earn Car Connectivity Consortium (CCC) certification for a near-field communication (NFC) chip intended for digital car keys. The company’s...
Xpress Pro Tire & Auto Pioneers Female Leadership in the Automotive Industry
A leading automotive service provider proudly announces its evolution under the leadership of Pallavi Gorrepati, a visionary entrepreneur in the auto industry. With 25+ locations, the franchises previously operated under the name and identity of Car-X. As the daughter...
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