Marketing & Advertising
Why Big Data Can Help Dealers Avoid Lemons—If They Embrace Its Power
In May, a new record was set—and it wasn’t a good one for auto dealers looking to buy trade-ins: Americans’ cars are old and getting older. The average age of the 286 million vehicles in operation in the U.S. is now 12.6 years old, according to S&P Global...
Five Days Left to Nominate for 2024 Digital Dealer Awards: Best Marketing
As part of our continuing efforts to celebrate the auto industry and those involved, Digital Dealer is proud to announce the Digital Dealer awards program for 2024. Among the five categories is Best Marketing. The award contest is open to submissions from businesses...
Generations Digital’s George Nenni to Speak at #DDCE2024
Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)! Generations Digital’s George Nenni will lead a two-part session titled Unlocking the Secrets of GA4 Conversion Tracking. Are you struggling to use Google Analytics 4 (GA4) to...
Subaru, Toyota Top ACSI Most Satisfied Customers Study
The recently released American Customer Satisfaction Index (ACSI) Automobile Study 2024 found satisfaction with both mass-market (79) and luxury (81) segments is unchanged from the year before, while the smaller brands that comprise the “all others” measure lifting...
NHADA Endorses Armatus Dealer Uplift as its Exclusive Warranty Uplift Service Provider
Armatus Dealer Uplift, the industry leader in Retail Warranty Reimbursement submissions, recently announced that the New Hampshire Automobile Dealers Association (NHADA) has named Armatus as the exclusive warranty uplift service provider for its membership. "We...
“Run With Bad News, Walk With Good News”
This is how I run my life as a business owner, a parent, a husband, a friend, a colleague, a consultant, a brother, a son…well, you get the picture. If there’s a problem to deal with, let’s get it handled right now. “Now management.” Handling problems and concerns...
Last Week to Nominate Best New Product for 2024 Digital Dealer Awards
As part of our continuing efforts to celebrate the auto industry and those involved, Digital Dealer is proud to announce the Digital Dealer awards program for 2024. Among the five categories is Best New Product. The award contest is open to submissions from businesses...
Horne Auto Group’s April Simmons, BZ Consultants Group’s Brooke Furniss, PureCars’ Hannah Lifson and PCG Digital’s Sarah Ciociola to Present at #DDCE2024
Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)! A session entitled Fuel Your Digital Strategy: Learn How To Optimize Your First-Party Data will feature a panel consisting of Horne Auto Group’s April Simmons, BZ Consultants...
Ford Makes Changes to EV Plans
Ford Motor Co. is canceling plans for a fully electric sport utility vehicle in a shift that may cost the carmaker around $1.9 billion. In addition to scrapping already delayed all-electric three-row SUV, Ford announced on Aug. 21 it will further postpone a...
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