Marketing & Advertising
9 Automotive Retail Trends to Watch for the Rest of 2024
As we inch closer to the end of 2024, auto dealers are seeing several shifts and developments that will shape their vehicle inventory levels and marketing strategies through the remainder of the year. With inventory levels rising and more car buyers opting for hybrid...
Star Performance Marketing Appoints Rob Mancuso Vice President Midwest
Star Performance Marketing, a top ten U.S. automotive digital marketing and advertising services agency, is pleased to announce the appointment of Rob Mancuso as Vice President Midwest. In this role, Mancuso will oversee the company’s expansion into America’s...
Presidio: Dealerships Profitability Nearing New Normal
The decline in profitability for the typical U.S. dealership appears to be leveling off, according to the recently released Presidio-NCM Average Dealership Performance Benchmark report. Through September, net pretax profit for the average franchised store dropped 30.4...
Are Auto Lenders Prepared for A Potential Rise in Auto Loan Refinancing?
As we approach 2025, auto lenders are keeping a close eye on the reduction of interest rates. With economic forecasts indicating additional rate reductions following the Fed’s recent decision to begin lowering, the auto finance industry is preparing for a likely...
Reynolds Unveils Cutting-Edge Spark AI at Amplify 2024
The Reynolds and Reynolds Company has launched Spark AI, an artificial intelligence (AI) data layer that powers all Reynolds AI products. Spark AI eliminates silos created by AI tools and provides a broader data set, resulting in smarter tools. The company is...
Castriota 2025 NADA Chairman, Beyer Auto Group, Devoe Automotive Group: Dealership Roundup
NADA Board Elects Florida Dealer Tom Castriota as 2025 Chairman The National Automobile Dealers Association (NADA) has elected Tom Castriota as its 2025 chairman. Castriota, owner of Castriota Chevrolet in Hudson, FL, will succeed Gary Gilchrist, president of...
How Digitization Can Revolutionize Car Dealerships
In today's fast-paced automotive industry, car dealerships are under immense pressure to streamline operations, deliver exceptional customer experiences and stay ahead of the competition. The adoption of digital solutions offers a powerful way to address these...
Dealer Image Pro Partners with WheelsTV, Elevating Vehicle Presentation for Dealership Clients
Dealer Image Pro, a leader in dealership photography and visual merchandising, is proud to announce a strategic partnership with WheelsTV. This collaboration integrates advanced video content into Dealer Image Pro’s high-resolution image viewer on Vehicle Display...
Higher Incentives, More Choices Help EV Market to Record Sales
Electric vehicle (EV) sales in the U.S. are expected to grow by 11 percent year-over-year in the third quarter, which would reach record highs for both volume and market share when final numbers are announced, according to new estimates from Kelley Blue Book (KBB)....
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