Marketing & Advertising
From Search to Sale: How FAQ Pages Drive Dealership Success
As the e-commerce landscape evolves, consumers increasingly turn to online platforms to make informed purchasing decisions. This shift has sparked a growing expectation for instant, reliable information accessible when needed. Research supports this trend, revealing...
Meridian Audio Hosts Event at Kia America Headquarters
Meridian Audio hosted a two-day event at Kia America’s headquarters to demonstrate our innovative automotive audio and our groundbreaking Vibrohaptic Audio technology. The event showcased how premium sound is reshaping the driving experience. Meridian presented in-car...
Don Franklin, Sutherlin, Sam Leman, Taverna Collection: Dealership Deals
Don Franklin Adds Ford Dealership in Kentucky The Don Franklin Automotive Group has acquired Knox Ford in Radcliff, KY. The dealership was sold after owner Gary Haupt decided to simplify his portfolio and focus on his larger Ford dealership in the Louisville area....
Are You Chasing Leads? Or Are You Pursuing Active Buyers?
Dealerships today face an ever-increasing challenge to maximize their marketing efforts and drive sales. While the industry has long focused on lead generation as a primary metric for success, savvy dealers are beginning to recognize that not all leads are created...
JM Family Enterprises Names President Dan Chait as next CEO
JM Family Enterprises, a privately held company with more than $20 billion in revenue, announced that Dan Chait, currently president and chief operating officer (COO), has been named president and CEO, effective January 1, 2025. He is succeeding Brent Burns as CEO,...
October Inventory Hits 3.14 Million Units for New-Vehicles
New vehicle inventory on auto dealer lots hit 3.14 million units in October, the second consecutive month new vehicle inventory jumped by 90,000 units (2.9 percent), according to the recently released ZeroSum's report for November. The "State of the Dealer" report...
A Shift in Focus: Leaning on Used Car Departments and Fixed Ops in Automotive
Used car prices are lower than they’ve been in years. Back in 2020, limited inventory supply couldn’t meet customer demand—and as a result, dealerships could charge higher prices and boost profit margins. But the tide has turned. Now, despite lower car prices, fewer...
Marchex Announces Additional AI Solutions to Empower Businesses
Marchex, which harnesses the power of AI and conversational intelligence to drive operational excellence and revenue acceleration, announced the phased rollout of its vertical-specific advanced AI solutions for lead identification, lead value assessment, and trending...
Sen.-elect Moreno Lays Out His Auto Agenda
U.S. Sen.-elect Bernie Moreno (R-OH) recently outlined the objectives focused on the auto industry he will work on with President-elect Donald Trump and his administration to enact in the coming years. Among the subjects discussed in a recently published interview in...
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