Marketing & Advertising
Dealership Sales Continue on Record Pace for 2024: Haig
Despite numerous challenges, auto dealers continue to deliver strong financial performance, with profits per store remaining double pre-pandemic levels and rooftop sales continuing on a record pace. That is the topline takeaway from the recently released Q3 2024 Haig...
Marketing to Baby Boomers: Insights for Today’s Dealerships
Baby Boomers, born between 1946 and 1964, are one of the largest generational groups, significantly influencing industries like healthcare, housing, leisure, and notably, the automotive sector. Holding over 50 percent of the total wealth in the U.S., they wield...
Oak City Auto Detailing Proudly Announces Launch of Mobile Detailing Services in Raleigh, NC
Oak City Auto Detailing, a leading auto detailing provider, is excited to announce the launch of its mobile Car Detailing In Raleigh NC. The new service provides convenient vehicle maintenance directly at customers’ locations. Transitioning from a stationary service,...
Survey Reveals Expected Surge in AI Budget Allocations Among Car Dealerships for 2025
Auto dealerships plan to make a “substantial commitment” in 2025 to integrate artificial intelligence (AI) in their operations. At least that is what the authors of "The 2025 State of AI Adoption in Car Dealerships" published by Fullpath reported, as 81 percent of...
Analyzing the Impact of Cellular Connectivity on IoT in the Automotive Industry
The Internet of Things (IoT) has revolutionized the automotive industry, transforming how vehicles operate and interact with their environment. Cellular connectivity serves as the backbone for IoT innovations in connected vehicles, enabling a range of data-driven...
In The Car integrates with Tekion to Bring Seamless Connectivity to the Automotive Ecosystem
In The Car, LLC., an embedded digital-first platform that enables OEMs and dealerships to provide insurance policies directly to consumers, announced an integration with Tekion, innovator of the first cloud-native platform serving the entire automotive retail...
MNTN Webinar Focused on Connected TV Set for Dec. 5
Television has long been a staple of the auto advertising playbook. However, just as bestselling cars have evolved over time, so too has the vehicle for TV viewing. Connected TV (CTV) is now the most popular model and it’s giving dealerships unprecedented access to...
Dealer Magazine: The Season of Giving: How Family Dealerships Can Lead Charitable Initiatives During the Holidays
Editor’s Note: This article was originally published in the November/December edition of Dealer magazine As the holidays approach and the temperatures fall, the spirit of giving rises beyond being a personal tradition for many family-owned businesses; it’s a chance to...
November New-Vehicle Sales Pace Expected to Hold Steady
New-vehicle sales for November are expected to maintain a steady seasonally adjusted annual rate (SAAR) of 16.0 million, an increase from last November’s SAAR of 15.5 million consistent with the sales pace observed in October, according to the Cox Automotive forecast...
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