Marketing & Advertising
Penske Automotive, Cardinale Automotive, Gill Automotive: Dealership Sales Roundup
Penske Buys Bill Brown Ford in Michigan Penske Automotive Group recently acquired Bill Brown Ford in Livonia, MI. Serving Michigan's largest county by population, the dealership is forecast to add $550 million in estimated annualized revenue, according to Penske...
Turning No into Yes: Effective Objection Handling for Car Sales Professionals
Buying a car is a significant investment that is often accompanied by anxiety and numerous objections from customers. How salespeople handle these objections influences customer decisions and the dealership's success. This impact is underscored by a survey from...
CF Search Marketing in Partnership with Launch Labs Introduce ChatAI
CF Search Marketing, in partnership with Launch Labs, is proud to announce the launch of ChatAI, a revolutionary feature of its software ShopperID. ChatAI represents the next frontier in conversion technology, aimed at enhancing dealership lead generation and...
“Automotive Marketing 2024: WHO & WHAT is Important”
The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! Automotive Marketing Gurus CEO Jonathan Thompson will host a session titled, Automotive Marketing 2024: WHO & WHAT is Important. Joining Thompson will be, Riverside...
Cox: Fleet EV Adoption Increasing in the Next Five Years
Fleet owners operating both electric vehicles (EVs) and their gas counterparts have higher levels of satisfaction with their EVs, according to a new report from Cox Automotive. The report, Future of Fleets: Path to EV Adoption, found EVs bring higher scores among...
Overcoming Auto Loan Payment Mishaps and Cybersecurity Threats
The dealership sector encounters obstacles that affect both customers and companies. Issues such as mishandled car loan repayments and the increasing risk of cyberattacks have significant consequences. This article will explore how they impact consumers and businesses...
Michael Renaud to Present at #DDCE2024
The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! Alan Ram's Proactive Training Solutions’ CEO Michael Renaud will lead a session titled Accelerating Automotive Excellence: Unveiling the Future of Dealership Dynamics....
Botdoc, KPA Announce Partnership on Complete Compliance Solution
Monument, Co. — Botdoc, a pioneer in end-to-end encrypted communication, announced today it has partnered with KPA, a leader in compliance software and solutions, to provide auto dealerships with an affordable, seamless and FTC-compliant solution to manage their...
Mercedes-Benz, Starbucks Partner to Add EV Chargers Along I-5
Mercedes-Benz is expanding its electrical vehicle (EV) charging network, teaming with another national retailer to offer drivers a place to recharge their cars along a critical west coast travel corridor spanning from Canada to Mexico. Mercedes and Starbucks have...
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