Marketing & Advertising
Chevrolet, Mercedes-Benz Top J.D. Power Survey
Overall satisfaction with car manufacturer websites is the highest it since to an increase of inventory and incentives, according to a recent J.D. Power survey. The J.D. Power U.S. Manufacturer Website Evaluation Study is a semiannual study that measures customer...
Maximizing ROI: Key Strategies for Business Success
Understanding and improving return on investment (ROI) is a critical goal for businesses aiming to enhance their performance and achieve sustainable growth. This article explores practical strategies for optimizing marketing, enhancing operational efficiency, and...
Authenticom’s Michelle Phelps, Asbury Automotive’s John Belen to Host Session at #DDCE2024
Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)! Authenticom’s Michelle Phelps and Asbury Automotive’s John Belen will hold a session titled Data Detox: Cleansing Your Dealership's Systems for Peak Performance. "Bad data"...
Wholesale Used-Vehicle Prices Increased in July
Cox Automotive reported the wholesale price for pre-owned vehicles rose for the month of July from a month earlier. The Manheim Used Vehicle Value Index (MUVVI) rose to 201.6, a decline of 4.8 percent from a year ago. The seasonal adjustment to the index amplified the...
NXP, BMW Lead Drive for Car Connectivity Consortium Certification
Editor's Note: This story was first published at RFIDJournal.com NXP Semiconductors has become the first technology company to earn Car Connectivity Consortium (CCC) certification for a near-field communication (NFC) chip intended for digital car keys. The company’s...
Xpress Pro Tire & Auto Pioneers Female Leadership in the Automotive Industry
A leading automotive service provider proudly announces its evolution under the leadership of Pallavi Gorrepati, a visionary entrepreneur in the auto industry. With 25+ locations, the franchises previously operated under the name and identity of Car-X. As the daughter...
Reynolds Report Touts Benefits of its Retail Management System
The Reynolds and Reynolds Company recently released a report studying showing the benefits of its Retail Management System on a dealership’s profitability after switching from a competing DMS provider. The report, titled Switching to Reynolds: Creating Sustainable...
Understanding Inventory Risk Management in the Data Age
Auto dealerships face a perpetual challenge: balancing inventory to meet customer demand without overstocking, which can lead to carryover inventory. Carryover inventory—vehicles that remain unsold for extended periods—ties up capital, incurs holding costs, and often...
CF Search Marketing’s Pierre Fiorini, Connie Gundrum to Speak at #DDCE2024
Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)! CF Search Marketing’s Managing Partner, Co-Founder Pierre Fiorini and CMO Connie Gundrum will host a session titled Decoding Google's New Generative Search Results: Strategies...
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