Marketing & Advertising
Affordability Continues to be the Focus for Auto Consumers
The biggest challenge currently facing the automotive market seems to be affordability. According to CarGurus, new vehicles listed for less than $30,000 accounted for only 13 percent of inventory in Q1. This is a steep decline from 37 percent in Q1 2020. Shifts in new...
Automotive Roundup: Top Brands Begin Their Tariff Response
Here’s what’s happening in the automotive industry as companies respond to Trump’s tariff policies: GM Boosts Truck Production in Indiana General Motors is increasing truck production in Indiana following trade tariffs, capitalizing on potential demand growth within...
Mastering Video Marketing for Car Dealerships
Videos are revolutionizing digital marketing, offering businesses an engaging and effective way to connect with their audience. Statistics reveal that 72 percent of consumers prefer learning about products or services through video, underscoring its power as a...
CDK Launches New Solution Aimed at Smaller Dealerships
CDK Global has announced the launch of its new CDK Fundamentals Suite, a business system designed specifically for use at small auto dealerships. The new offering is built for both independent and smaller franchise dealerships, looking to meet their immediate needs...
Consumers Leasing EVs At Greater Numbers
With electric vehicles (EVs) continuing to become a viable option for prospective vehicle shoppers, Experian found one trend that is standing out: EV buyers opting to lease. Experian’s State of the Automotive Finance Market Report: Q4 2024 detailed that more than 50...
More Than Math: The Human Side of Car Sales
Growing consumer uncertainty—and the influence of how people choose to spend their money—is prompting companies to rethink how they do business. More and more, they’re weaving in social responsibility and fair, honest management as part of their core strategies. It’s...
Trophy Automotive, Midway Motors, Lithia & Driveway, Hubler Automotive Group: Dealership Deals
Trophy Automotive Dealer Group Purchases Kia Dealership in California Lou Sobh Automotive Group has sold its Kia of Cerritos dealership in California to Trophy Automotive Dealer Group. Kia of Cerritos is the second highest volume Kia dealership in the US and is...
What’s Preventing More Auto Retailers from Additional Cyber Defense?
Sure, technology is rapidly advancing the automotive retail and lending industries, but this evolution has also brought about new challenges in the areas of cybersecurity. The ransomware event of the summer of 2024 made many headlines, and since then the entire...
Strategic Timing: How Forward-Thinking Buyers Are Transforming the Car Industry
Car shoppers rushed to purchase vehicles ahead of the potential tariff hikes this past weekend. The past weekend was “by far the best weekend I’ve seen in a very long time,” said Randy Parker, the chief executive officer of Hyundai and Genesis in North America. “Lots...
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