Marketing & Advertising
Auto Economists: Tariffs Will Raise Prices for the U.S. Car Buyer
Analysis for the auto industry are forecasting prices at dealerships rising just as the recovery from the pandemic had begun to take after President Donald Trump announced a 25 percent tariff on cars built outside of the U.S. This is the third time the Trump...
The Hard Conversations: Why Your Service Department Must Tell the Whole Truth
Editor's note: We're moving from our digital magazine to website-first content. Enjoy more frequent updates and easier access to our articles and stories you want to see. Thanks for growing with us! Before we go any further, let me ask for your permission to have a...
Haig Report: Strong Market for Dealership Sales in 2025
Haig Partners has released its 2024 fourth quarter report that concludes that demand for dealerships remains robust as private and public buyers continuing to pursue acquisitions across all major franchises. In 2024, Haig advised on 22 transactions involving 58...
Trump: I Don’t Care If Car Prices Go Up Because of Tariffs
In the harshest of terms, President Donald Trump said he “couldn’t care less” is car prices rise due to the 25 percent tariffs his administration is set to put into effect this week. In a phone interview with Meet the Press anchor Kristen Welker that aired on March...
Passing the Baton Gets Harder
Editor's note: We're moving from our digital magazine to website-first content. Enjoy more frequent updates and easier access to our articles and stories you want to see. Thanks for growing with us! Why do so few family-owned businesses pass successfully from...
Consumer Auto Spending Expected to Set Monthly Record for March
J.D Power is forecasting a nearly 10 percent increase in total new-vehicle sales for March from a year ago as concerns mount on what tariffs will do to the automotive industry in the U.S. Total new-vehicle sales for March 2025, including retail and non-retail...
DigitalDealer.com Interview: National Automobile Dealers Association (NADA) Chairman Tom Castriota
Editor's note: We're moving from our digital magazine to website-first content. Enjoy more frequent updates and easier access to our articles and stories you want to see. Thanks for growing with us! DigitalDealer.com recently had the pleasure of interviewing National...
President Trump: 25% Auto Tariffs Effective April 2 are “Permanent”
President Donald Trump signed an executive order that goes into effect April 2 imposing a 25 percent tariff on cars built outside of the U.S. "We'll effectively be charging a 25 percent tariff, but if you build your car in the United States, there is no tariff," Trump...
Turning Test Drives into Sales Opportunities: A Dealership’s Blueprint
During the car-buying journey, the test drive is a pivotal moment when customers transition from merely considering a vehicle to envisioning it as their own and an essential part of their daily lives. Research shows that 79 percent of people wouldn’t consider buying a...
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