Marketing & Advertising
Information: A Key Component to Increasing Sales & CSI
These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the information they request. In the not too distant past, prior to the Internet, dealerships had all the information and consumers had...
Maintaining Information Security During Summer Sales Events
Car dealerships and online dealers may underestimate the enormous amount of confidential information they collect from consumers on a daily basis – driver’s license numbers, place of employment, insurance papers and social security numbers are just a few examples of...
Open Rates by Weekday: The Best Days to Launch Campaigns
Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store. In a recent study, we identified how dealers could drive ROI by...
William Montez (Monte) Perkins II Receives Cox Automotive and NAMAD Rising Star Award
Recognition emphasizes importance of diversity in the automotive industry ATLANTA, July 13, 2018 – Cox Automotive, in partnership with the National Association of Minority Automotive Dealers (NAMAD), awarded its Rising Star Award to William Montez (Monte) Perkins II,...
ROUTEONE WELCOMES C&F FINANCE TO THEIR GROWING LIST OF AVAILABLE ECONTRACTING FINANCE SOURCES
RouteOne announces that C&F Finance Company is now an available eContracting finance source for dealers utilizing the RouteOne platform. eContracting enables the digital exchange of critical contract documents and data between dealers and finance sources to...
Develop Your Managers to Maximize Your Bottom Line!
Department Managers have an enormous impact on your Dealerships Profitability. That impact can either be positive, or negative. The choice is really up to you. We would never let the coach on the field without a playbook and a strategy, yet as an industry we let our...
Is Your Business Just “Checking the Box”?
I recently wrote an article focusing on the The Three Pillars , discussing how your business would be out of balance if any of these three were not solidly in place. I should have focused on one other aspect causing the lack of a strong foundation, and this is the...
How to Target 1 Billion+ Users for Less Than $0.25 per Click
AT&T Stadium, aka Cowboy Stadium, in Dallas, Texas is one of the largest stadiums in the entire world. With a maximum capacity of around 105,000, it is a truly a remarkable sight.1 To connect with such a large audience, the Cowboys installed a new video board – a...
Tips On Creating Quality Videos that POP!
Tim James shares the importance of quality videos and tips on ways that dealers can make their videos more appealing to customers.
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