Marketing & Advertising
Think Tank: YouTube Pre-Roll Update | Create Pre-Roll Lead Ads
I get why you're not running pre-roll ads, ? [because you yourself skip them, so why pay for them] and it makes sense- BUT... That's only because most advertisers are COMPLETELY ignoring the fact that pre-roll, like any other ad type, has ITS OWN best practices. ?...
Are You Lost in an Ever-Changing Digital Landscape?
This year, the number of smartphone users worldwide is expected to reach 2.53 billion.1 Because of this, your digital marketing must be 100% mobile-friendly in order to stay competitive in today’s market.2 But as the digital landscape changes almost day to day, the...
Tailwinds & Strategies in Service (Part 1)
Scot Eisenfelder explains how tailwinds are affecting independent repair facilities and why it's more important than ever to have strategies to protect dealership service business in part 1 of this 2 part video blog.
Swapalease.com Announces the Best Trucks & SUVs for “Glamping”
Users Voted on What They Believe are the Most Comfortable Vehicles for Glamorous Camping Cincinnati, OH (July 24, ,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “best trucks and SUVs for glamping.” Swapalease...
HGREG.COM SETS EYES ON ORLANDO MARKET, LOOKS TO FILL 75-85 FULL AND PART-TIME POSITIONS AT NEW PRE-OWNED CAR DEALERSHIP
ORLANDO, Fla., July 24, 2018 – HGreg.com will open its first dealership in the Orlando area, fifth in the state, later this summer. Located at 2510 Jetport Drive, just one mile west of the Orlando International Airport, the new dealership will offer car buyers a wide...
KAR Auction Services Becomes First Auto Remarketer to Join Mobility Open Blockchain Initiative (MOBI)
KAR Continues Investment in Mobility, Technology and Innovation CARMEL, Ind. – July 24, 2018 – KAR Auction Services, Inc. (NYSE: KAR), a global vehicle remarketing and technology solutions provider joins MOBI, the Mobility Open Blockchain Initiative. MOBI is a...
Great Lessons from Historical Mistakes
The automotive industry is changing with self-driving cars, companies such as Uber entering the field and the decline of oil-dependent vehicles. To that point, I am sure many of you are familiar with the shocking stories and downfalls of three highly successful...
John Everhart Joins Auto/Mate Dealership Systems as West Coast District Sales Manager
ALBANY, N.Y. – July 23, 2018 – Auto/Mate Dealership Systems has hired John Everhart as West Coast District Sales Manager. In his new role, Everhart will manage relationships with franchise auto dealerships in the western United States. “I look forward to representing...
Are Processes Getting in the Way of Profit?
I recently read a great blog about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to refine and create more efficient ways to produce a...
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