Marketing & Advertising
Hard Facts: 2018 SEO Hacks for Pinterest | Pinterest for Business Tips
If you're like me, you can spend hours on Pinterest; researching, curating and finding inspiration for nearly anything under the sun. But while it's a platform I put considerable energy into, I found I wasn't getting that much engagement, and traffic was hard to come...
IAA Opens New State-of-the-Art Facility in Wichita
Newly Relocated Facility Boasts More Than 40 Acres of Storage Space WESTCHESTER, Ill. – July 27, 2017 – Insurance Auto Auctions, Inc. (IAA), a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services (NYSE: KAR), announced the...
Is Complacency Holding Your Dealership Back?
Henry Ford once said, “Most people spend more time and energy going around problems than trying to solve them.” From sales and marketing to service, a fear of change has permeated the dealership. “Time, tough, training, resistance, transition, nightmare” — these are...
How to Put Google and Apple Maps to Work for Your Dealership
How findable is your automotive dealership on Google Maps and Apple Maps? And what do shoppers find when they locate you on these popular apps? These are important questions for your team to address. More than 154 million people use Google Maps, and another 23 million...
VIDEO: Combat Margin Compression by Improving Your Time-to-Line
With the growing awareness of increased margin compression, many dealers believe they can simply sell more cars and make up the difference through increased volume. This may have worked in the past, but times have changed. Combatting margin compression will require a...
TradeRev, CarsArrive Network Partner to Offer Dealers Free Vehicle Transportation in 2018
CARMEL, Ind. – July 26, 2018 – TradeRev, a digital platform that facilitates live, dealer-to-dealer vehicle auctions, has once again partnered with CarsArrive Network to save dealers money while fostering an expanded, coast-to-coast auction marketplace. TradeRev is...
The Importance of Answering Questions
Chief Product Officer Michael Markette explains the importance of answering the questions customers ask when engaging them on the phone.
Dealertrack Registration and Title Solutions Wins Contract Award from the State of Indiana
Company scored highest in RFP process to provide third party title and registration solution statewide GROTON, CT –July 25, 2018 – Dealertrack Registration and Title Solutions has been recommended for a contract award by the state of Indiana to expand both in-state...
Lead Generation Never Stops
Need more leads? Whenever sales are slow, one of the first reactions from salespeople, and sometimes their managers, is to proclaim they need more leads or better leads. In response, they might run a lead generation campaign which results in a temporary lift in lead...
Join us for Digital Dealer Las Vegas 2021