Marketing & Advertising
Ask Jim: A Service Focused Q&A
“Ask Jim” is an ongoing question-and-answer series with Jim Roche, Xtime’s vice president of marketing and managed services, on the pressing topics and issues within the fixed operations world. Question: How can dealerships sustain profits in 2019 as the marketplace...
What Kind of Content is Good Content?
A few months ago, Greg made a video about your content being stuck in 2005 and how dealers need to rethink their content strategy. Too often are there multiple pages with content like “get your *insert service* here in *insert city 20 miles away*” -- and all of them...
Watch Out, Google Is About to Supercharge Reviews!
These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing decisions. Car shoppers increasingly turn to reviews when...
Freebie Fridays: Follow Up Calls
In this episode of Freebie Friday, Bill Wittenmyer explains why simply making follow up calls won't help sell more cars and offers advice on what to do instead.
Profit By Action Quick Tip: Manager’s Meetings
Andy Church shares a tip on how to make your manager's meetings more productive and will benefit your entire dealership operations in this Quick Tip.
Facebook Marketplace: A Dealership Primer – Part 3: Vehicle Merchandising
Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In part 2, I discussed why effective...
Car Wars Acquires Vistadash to Amplify Transparency in Automotive
The inventor of Dynamic Number Insertion (DNI) has acquired the industry’s top marketing analytics provider to present dealers with the most holistic and actionable insight. November 19, 2018 -- Car Wars, the artificial intelligence (AI) phone solution for more...
Swapalease.com Releases Lease Trends Report for Third Quarter
Acura & Hyundai See Quarterly Demand Fall from Unfavorable Lease Policies CINCINNATI, Nov. 28, 2018 -- Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the third quarter of 2018....
Beyond the Postcard: Getting Results with Direct Mail
Have you heard that direct mail is dead? I think it's fair to say that mass mail is dead, but direct mail still has a place in your dealership's marketing strategy. Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers via...
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