Marketing & Advertising
Building the Best Mobile Landing Pages
It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of using a one-size fits...
Leveraging Social Media, Personally
All aboard! Everyone seems to be jumping on the social media marketing bandwagon, touting it as a paradigm shift that companies must embrace to be successful. And, while it certainly has its place when implemented with a clear strategy, it will never replace personal...
An Exclusive Interview with Jenell R. Ross, President of Bob Ross Auto Group
The Bob Ross Auto Group, based near Dayton in Centerville, Ohio, has been selling cars since 1974, including more than 44 years as a Buick dealer, 39 years as a Mercedes-Benz dealer, and 36 years as a GMC dealer. Currently, the Bob Ross Auto Group also has the...
EasyCare Takes Home Four 2018 Automotive Communication Awards
EasyCare won four categories in this year’s Automotive Communications Awards, including Best App for a Mobile Device for SAVY Driver, the company’s flagship customer-facing mobile app. NORCROSS, Ga. — November 29, 2018 — EasyCare, an innovative dealer solutions...
Proactive Dealer Solutions Announces Two Major DMS Integrations with its Employee Performance and Training Platform
HUNTERSVILLE, N.C. — Proactive Dealers Solutions (PDS), the North American leader in Business Develop Center solutions, has announced the industry’s first employee performance and training platform integration with DMS providers CDK Global and DealerVault by...
Proactive Dealer Solutions Heads into New Year Launching Biz Dev University
HUNTERSVILLE, N.C. — Proactive Dealer Solutions, The BDC Experts (PDS) will launch the industry’s most comprehensive, versatile, and dynamic automotive retail training platform — Biz Dev University — Jan. 1, 2019, which will provide every member of the dealer’s...
Five Videos Every Service Department Needs
As more dealers turn to fixed ops to grow profits, it's important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to sell customers...
New Lease Data Forecasts Entry Mid-Size Vehicles are Best Price to Lease in the Month of December
Wantalease.com Data Shows that Mid-Size Cars could offer Attractive Lease Deals for December Year-End Promotions based on November Lease Trends CINCINNATI, OHIO (December 3, 2018) – Wantalease.com, the nation’s first online marketplace for new lease deals, reports the...
Are You Ready for the Digital-First Car Buying Experience?
Uber, Amazon, Airbnb are players in different industries and have his its own business models but share one common theme: each has taken leading-edge technology and used it to alter the traditional way that goods and services have been delivered. So, what industry is...
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