Marketing & Advertising
C+ on Leadership
Jack came enthusiastically into the waiting room reaching out for a handshake and pulling me in for a hug. “Dr. Merlot, thank you reviewing my Thesis on leadership for my MBA program. I extremely grateful you would take the time. I’m even more honored by the personal...
How do Chatbots Impact the Content Marketing of Tomorrow
Content marketing is well on its course to replace traditional advertising in the coming years. The reason is simple; it costs 62% less than traditional marketing and generates about 3 times as many leads. No wonder marketing managers are pushing hard to frequently...
Help! My Google Analytics has been taken Hostage!
Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website. They might even understand that GA gives them performance data on click-throughs, visitors, leads, etc. What many dealers don’t really know or understand...
Drive Bookings with Accurate Appointment Availability
Your service shop’s online scheduling tool is invaluable for streamlining the booking process for both your customers and your advisors. However, like most things in the automotive industry, “set it and forget it” doesn’t quite cut it. Not to worry: ensuring you’re...
How To Improve Online Engagement and Increase Auto Sales
Recent research from McKinsey shows that nearly 90% of millennials use online sources for vehicle research. That’s a staggering amount of potential within one target market that can be, with a few simple steps, tapped into and utilized. As an automotive dealer,...
Unlocking the Power of Personalization for Dealer Marketing
We all know that there is enormous value in personalizing our message to potential customers, but most of our efforts end up feeling clumsy and awkward. You’ve probably experienced it yourself when a search for a family vacation destination or a birthday present for...
What Percentage of Your Resources Should You Invest in PR Campaigns?
PR is an acronym for public relations. Until recently, there have been problems with understanding and giving accurate definitions when it came to PR campaigns. Thanks to the ever-growing field of this ecosystem, we have qualified personnel and appropriate tools which...
Six Questions Salespeople Should Never Ask
At some point in almost every transaction a customer will think, “Why are you asking me that?” Once in a while they will literally ask the salesperson the question aloud. Typically, this is the point when the salesperson stops - or nearly stops - the sale. In sales,...
Hard Facts: 2018 SEO Hacks for Pinterest | Pinterest for Business Tips
If you're like me, you can spend hours on Pinterest; researching, curating and finding inspiration for nearly anything under the sun. But while it's a platform I put considerable energy into, I found I wasn't getting that much engagement, and traffic was hard to come...
Join us for Digital Dealer Las Vegas 2021