Marketing & Advertising
Customer Experience Upgrades in 3 Simple Steps
Customers don’t necessarily arrive at your dealership expecting a great experience. When it comes to service, many dread a higher-than-normal repair bill. They expect to hear additional maintenance is needed, but don’t want to spend a lot of time at the dealership and...
Witt’s Wise Words: Manage Yourself
Bill Wittenmyer explains the importance for managers to manage themselves in this edition of Witt's Wise Words.
NADA to Issue 2019 New-Vehicle Sales Forecast and Discuss the State of Auto Retailing on Dec. 13
The National Automobile Dealers Association (NADA) will issue its 2019 sales forecast for U.S. new-cars and light trucks during a media/industry briefing via conference call at 2:30 p.m. ET on Thursday, Dec. 13, 2018. NADA Senior Economist Patrick Manzi will provide...
Think Tank: Best Social Media Platforms for Your Industry
Paid or Organic, Branding or Sales-- no matter what you're putting out there and why, there are certain platforms that serve our varying needs as business owners differently. In today's Think Tank, I'm breaking down what platforms your business could be getting the...
Where Are the Leakage Points in Service Revenue?
CEO & Executive Chairman Scot Eisenfelder explains how leakage points in the service drive affect revenue in this video blog.
Freebie Fridays: Greed Is Good
VP of Sales, CDK Global, Bill Wittenmyer explains why greed is good in this episode of Freebie Friday.
Autotrader to shift the gear by launching innovative automotive marketplace in Australia
Local dealer industry set to accelerate thanks to arrival of Cox Automotive backed Autotrader Sydney, Australia – November 30, 2018 – Autotrader today announces the launch of its car trading platform in Australia following two years of collaboration with Australian...
Adapt or Get Left Behind: Engage Customers by Thinking More Like Them
If you drive around many metropolitan areas, you may notice a large empty space where Toys "R" Us used to be. After struggling to keep up with modern shopping trends, the company filed for Chapter 11 bankruptcy protection in 2017 and eventually closed 735 of its...
Building the Best Mobile Landing Pages
It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of using a one-size fits...
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