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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Marketing & Advertising

Scripts Are for Actors, Not Your Websites

Scripts Are for Actors, Not Your Websites

Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box...

Can’t We All Just Get Along?

Can’t We All Just Get Along?

In my experience, one of the top frustrations dealers have when choosing the best solutions from multiple vendors is how to get them to work well together. The problem is, whether it’s a DMS; CRM; service lane tool; or any other significant technology available; not...

Will Video Bring You New Customers?

Will Video Bring You New Customers?

While many dealerships agree that video is important and worthwhile, at the same time some think it’s time-consuming and lack the resources to put a video marketing strategy in place. What if I told you that acquiring and scaling a well-planned video marketing...

Should You Upgrade to Microsoft 2019?

Should You Upgrade to Microsoft 2019?

Microsoft has released Office 2019, the newest version of its desktop suite of applications that most dealership employees use on a daily basis; including Word, Excel, PowerPoint and Outlook for email. Prior versions of Office that your dealership might still be using...

The Growing Used Vehicle Market May Be Great for Consumers

The Growing Used Vehicle Market May Be Great for Consumers

According to a recent article in Automotive News, investors and car dealers have shifted their focus to the used-car space because dealers have more pricing and profit controls; something the digital retailing space is forced to focus on. With profit margins...

Creating the Perfect Digital Journey for a Car Buyer

Creating the Perfect Digital Journey for a Car Buyer

According to recent research, most car buyers are undecided at the start of their shopping journey. In fact, only 1 in 3 car buyers knows the exact vehicle they want to purchase when they start shopping. But while potential customers are still exploring and...

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