Marketing & Advertising
Are You Imprisoned By Your DMS?
In today's 20 group meetings, in circles, while attending a new car showing, and just about anywhere you go, dealers are talking about their DMS provider. Even DMS providers seem to be talking about each other, sometimes benignly, other times with soft-malice. And...
Witt’s Wise Words: High Tech vs High Touch
VP of Sales, CDK Global, Bill Wittenmyer explains the concept of high-tech vs. high-touch in this edition of Witt's Wise Words.
New My BDC Success Nitpicks the Details So Dealerships Maximize Their BDC Performance with Minimum Effort
PHOENIX, AZ, January 4, 2019 – Borrowing from the start-up success handbook that propelled virtual inventory advisory company LotPop to industry prominence, My BDC Success launched this week, providing remote BDC monitoring, tracking, and training services to help...
Interview with Dan Kommeth of Performance Lexus
Performance Lexus, of Cincinnati, Ohio, is an 18-time winner of the Elite of Lexus Award. The store is part of the Performance Automotive Network, a family-owned business operating for over 40 years. The network has enjoyed steady growth and is currently listed by...
One Factor that Impacts Dealership Profitability
The word “transparency” gets floated around the automotive industry quite often – especially in the last few years. The days of “the invoice is locked in a safe at the corporate office” are gone and consumers have all of the access to data that they need. Yet some...
How to Grow Loyalty with Service Marketing
For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2017 IHS Markit study, the average length of car ownership is nearly seven years. That's a long time to maintain a...
Freebie Fridays: Embrace Fear
Bill Wittenmyer shares why fear isn't something to be afraid of but rather an emotion you should embrace in this episode of Freebie Friday.
Spireon’s GoldStar Wins Connected Car Product of the Year in 2019 IoT Breakthrough Awards
Recent GoldStar enhancements create unmatched value for consumers, dealers, and lenders IRVINE, Calif., Jan. 3, 2019—Spireon, the vehicle intelligence company, has been recognized by the 2019 IoT Breakthrough Awards for its GoldStar™ GPS solution, which was named...
3 Lines of Defense Against Cyber Attacks
How confident are you that your dealership can withstand a cyber attack? In my experience, most dealers underestimate the threat of attack and overestimate their ability to withstand an attack. When looking at your internal information technology (IT) strategy, it's...
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