Marketing & Advertising
CarGurus Teams With NFL Legend Drew Brees for “Keys to Success” Campaign
CarGurus, the No. 1 visited digital auto platform for shopping, buying, and selling new and used vehicles, launched a new campaign with NFL legend Drew Brees focused on helping today’s drivers feel even more confident and prepared during the car buying and selling...
Average Amount Owed on Upside-Down Car Loans Hits an All-Time High
A new report found a growing number of Americans with auto loans owe more than their cars are currently worth, according to data from Edmunds. According to the company's research, more than one in five consumers with negative equity owe more than $10,000 on their auto...
Goldilocks and the Three Dealerships – Integrating AI
Innovations in technology can be both exciting and intimidating as new breakthroughs gradually develop throughout society. Mobile phones are one of the most important innovations of the 21st century, enhancing communication while eventually evolving into handheld...
automotiveMastermind Promotes Jeremy Carter to COO
automotiveMastermind, the automotive industry’s trusted data and technology provider, has promoted Jeremy Carter from vice president of business operations to chief operating officer, effective October 2024. This role is critical to the organization’s continued high...
October New-Vehicle Sales Expected to Increase 10%
Sales volume in October is anticipated to jump 10 percent compared to the month previous and 7.9 percent higher then October 2023, with Cox Automotive officials saying the increase is primarily due to the differences in the number of selling days. As for the bigger...
American Auto Dealers Need to Trust (But Verify) Data
Dealers are data-curious and dubious. And that’s a problem. Consider Cox Automotive’s recent eye-opening Power of Data Study. “While 83 percent of dealerships have access to data insights from a dashboard or reporting tool, less than one-third are satisfied with the...
vAuto Enhances Conquest Win VIN-Specific Incentives to New Cars
vAuto recently announced new functionality that solves another pain point for franchise dealers: managing increasingly complex new vehicle incentives. Officials at vAuto, a Cox Automotive brand, said this is achieved by making it easier for dealers to apply...
Kerrigan: Mazda Multiple Increased, CDJR and Nissan Decreased
Kerrigan Advisors made three blue sky multiple adjustments, increasing the blue sky multiple for Mazda and decreasing the multiples for Chrysler, Dodge, Jeep, Ram (CDJR) and Nissan in their most recent report. For the second quarter of 2024, Kerrigan increased Mazda’s...
9 Automotive Retail Trends to Watch for the Rest of 2024
As we inch closer to the end of 2024, auto dealers are seeing several shifts and developments that will shape their vehicle inventory levels and marketing strategies through the remainder of the year. With inventory levels rising and more car buyers opting for hybrid...
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