Marketing & Advertising
Beyond Sales: How Machines Can Optimize Dealership Strategy
The automotive retail industry is experiencing a fundamental modernization. While much of the conversation has centered around electrification and digital retailing, another powerful force is quietly changing the way dealerships operate — intelligent machines. Often...
Digital Dealer Conference & Expo Agenda at a Glance is Live!
The DDCE2025 agenda at a glance is live! Prepare for an unforgettable experience at the Digital Dealer Conference & Expo, happening October 14-15, at the Mandalay Bay in Las Vegas! We've packed the agenda with impactful sessions, hands-on workshops, premier...
Boosting Online Visibility with TikTok Automotive Ads
TikTok has quickly emerged as a powerhouse in the automotive marketing world, turning car promotions into viral content through its trend-driven, creative format. According to the platform, 19 percent of users report purchasing a new car after seeing it on TikTok, and...
Inventory Trending Up While Sales Slow: Lotlinx Vincensus
Inventory levels continue to be one of the most crucial metrics to monitor following a busy spring and the implementation of import tariffs. In May, sales slowed, but that allowed the number of cars available on dealership lots to improve. New car day supply averaged...
How Advanced TCO Data For EV Transitions Can Grow Local Dealership Business
The automotive dealership model is constantly facing change, especially in the types of vehicles retailers can service. In particular, as the commercial vehicle market shifts toward opportunities for electrification within their vehicle fleets, local dealerships are...
Where Are the Young Car Buyers? The 18-34 Demographic Continues Freefall
The automotive industry is quietly undergoing a generational shift. The number of new vehicle registrations among young buyers aged 18-34 has slowly declined over the past few years. Once a key demographic fueling growth for automakers, younger consumers are now...
The FTC’s Unwavering Gaze: Why Auto Dealers and Lenders Can’t Afford Complacency on Cybersecurity
For years, the automotive industry has navigated a complex landscape of regulations, from sales practices to lending laws. Yet, a new, intensified focus from the Federal Trade Commission (FTC) on data security and safeguards is rapidly emerging as a paramount concern....
New Vehicle Prices Are Holding Steady… For Now
The biggest threat of auto tariffs to consumers continues to be a large increase in car prices, but so far, two months after they were announced, that fear has yet to be fully realized. The average transaction price for new vehicles was $48,799 in May, according to...
Kelley Blue Book and Experian Partner to Enhance Vehicle History Reports
Kelley Blue Book and Autotrader have announced a collaboration with Experian that aims to improve the car buying and selling experiences through enhanced vehicle history reports. The partnership will integrate Experian’s AutoCheck® vehicle history reports into Kelley...
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