Marketing & Advertising
Kelley Blue Book Digital Solutions Help Dealers Achieve Greater Efficiencies Without Sacrificing Profitability
Kelley Blue Book Announcement All-New, Enhanced Tools Provide Transparency and Efficiency Across Inventory Acquisition to Fixed Operations Kelley Blue Book, the No. 1 most trusted third-party automotive resource, is leaning into the first-ever virtual NADA with...
VinSolutions’ Virtual Assistant Vinessa Uses AI to Help Salespeople Pursue and Convert More Leads In a Tight Market
VinSolutions’ Announcement: Vinessa Allows Salespeople to Lean on Tech to Maximize Sales Opportunities Without Maxing Out Dealership Resources As dealerships look for new ways to connect with customers outside of the showroom and pursue leads in today’s digital world,...
VinSolutions Introduces Its Automotive Marketing Platform to Help Dealers Take Charge of Their Campaigns
VinSolutions Announcement Automotive Marketing Platform Powered by VinSolutions Uses Automation and AI to Help Optimize Marketing Efforts Across Dealership Departments Dealers share a common goal to engage customers and maximize profits but doing so efficiently while...
Kelley Blue Book Names 10 Best Automotive Technologies of 2021
Kelley Blue Book, Announcement: As cars become more advanced, electronic technology and integrated systems are musts to consider when shopping for a new vehicle. The array of safety, security, connectivity, and communication systems available in today’s cars makes...
Unified Office Adds Tri-State Area Automotive Dealerships to their Business Voice Communications Solutions for the Automotive Market
United Office Announcement: Unified Office, Inc, a leading managed services provider offering reliable hybrid cloud-based virtual communications and business analytics to small and medium-sized businesses (SMBs), announced today that several of Rana Management’s New...
Automotive Digital Retailing Poised for Success in 2021
By Rusty West, President, Market Scan Information Systems In 2020 the world adopted online shopping to a degree where brick and mortar retail saw a significant shift. According to Adobe Analytics, during the 2020 Black Friday event, online sales increased 22% over the...
How Dealers Will Put an Emphasis on Digital Advertising for Super Bowl Content
By Lauren Donalson, Senior Director of National Accounts, PureCars The Super Bowl, the largest sporting event of the year, is just around the corner (airing Feb. 7 on CBS). While there will always be a discrepancy as to which team truly deserves to make it to the Big...
Inovatec Systems Corporation Introduces New OCR (Optical Character Recognition) Feature Within its JAVELIN Platform
Inovatec Systems Corp. Announcement: Automatic Document Indexing Will Drastically Increase Transaction Accuracy and Speed for Financial Institutions Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions,...
Used Car Calamity: The Safety Sink Hole Growing Beneath Our Industry
By Sean Reyes, Chief Marketing Officer, Recall Masters Despite the pandemic, consumers are still in-market for vehicles. At one point, manufacturers had to slow production due to local and state regulations. As a result, some dealers have been struggling to maintain a...
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