Marketing & Advertising
Rhetoric or Reality: Three Steps to Prepare Your Dealership for the ‘Cookie Apocalypse’
By Jonathan Lucenay, CEO, Client Command Has your dealership data and marketing strategy been thrown into confusion by any of these statements recently? “It’s a cookie apocalypse.” “Digital marketing won’t survive the cookie crumble.” Any data and digital marketing...
Poor Cybersecurity Can Cost You $1.8 Million in Lost Business
By Travis Peterson, Product Owner, One View Cyberattacks are becoming a common problem and lost productivity due to a cyberattack is a huge blow to any business. Here at One View, we are aware of at least five dealer groups in just the last six months that were...
Beyond the Magic BDC Metrics to What Really Works – 4 Effective Ways to Maximize Efficiency and Productivity
By JoAnn Bedenbaugh, Sales Director, Volie A lot of dealerships prefer using an internal sales and service BDC to maintain control of leads and processes. Yet, many still struggle to measure what’s working and what’s not when it comes to maximizing the efficiency and...
Alan Ram’s Proactive Training Solutions Appoints Michael Renaud as General Manager
Alan Ram’s Proactive Training Solutions Announcement Alan Ram’s Proactive Training Solutions, the industry leader in automotive sales and management training, announced that Michael Renaud has joined the Company as General Manager, reporting directly to Shelley...
Create a Virtual Ecosystem for Your Dealership for 2021 and Beyond
By Jade Terreberry, Director of Dealer Sales Analytics, Autotrader In 2021, automotive dealers face a challenging landscape to navigate. The COVID-19 pandemic continues to create both health and economic hurdles that will demand adaptability among dealerships and...
Swapalease.com Releases Its Fourth Quarter Lease Trends Report from 2020
Swapalease.com Announcement Tesla and BMW Continue to Steal Marketshare from High-End Competitors Swapalease.com released its lease trends report from the fourth quarter of 2020, offering insight and perspective into the auto lease trends shaping today’s automotive...
How to Leverage Smart Assistants to Enhance Sales & Service
By Natesh Muthalan, Senior Consultant, Infosys In the age of instant messaging, customers expect to get a response within seconds. And nobody likes to wait on the phone, hearing: We appreciate your patience – your call is important to us. An agent will be with you...
All-New Website Offers Resources to Help Dealerships Drive Business Continuity
Announcement from Dominion Dealer Solutions: Dominion VUE DMS, a cloud-native solution providing dealers the confidence to break free with digital mobility, security and efficiency to meet today’s rapidly changing market, announces the launch of its new website. The...
CDK Global Acquires Square Root
CDK Global, Inc. Announcement: CDK Global, Inc. (Nasdaq: CDK), a leading retail automotive technology company, has completed the acquisition of Austin-based Square Root. Founded in 2006, Square Root is the creator of CoEFFICIENT®, which helps automotive original...
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