Marketing & Advertising
Monitoring & Measuring – Must-Haves for BDC Profitability
By Scott Davis, President & Co-Founder, Volie If you have an internal BDC but aren’t measuring performance properly, you’re likely missing out on opportunities to improve profitability. Following are a few questions and some action points to help you generate...
4 Reinsurance Questions to Consider in 2021
By Dave DeCredico, Senior VP of Business Performance, APCO Holdings/EasyCare, GWC Warranty As we roll into the second quarter of 2021, it might be a good time to evaluate your dealership’s reinsurance program. Last year many dealers were blindsided by the pandemic,...
The Digital Ride – What Could That Mean for the Future of Recalls?
By Sean Reyes, Chief Marketing Officer, Recall Masters Today's vehicles have more technology than ever before. With OEMs on a mission to make more EVs, Apple entering the retail automotive space, Tesla continuing its brand popularity, and vehicles more operated by...
Buried in Deal Paperwork? Explore Ways to Cut the Clutter
By Travis Peterson, Product Owner, One View A glance into any dealership accounting office reveals a lot of paper. That’s because selling cars creates a LOT of paperwork. Although a “paperless” office may be the holy grail, we’re not there yet. States require certain...
First Impressions Count: Use Real Photos to Increase Real Leads
By Jeffrey Pierce, Sr. Director, UX, Dealer.com; & Casey Corcoran, Lead Product Analyst, Dealer.com Over the past year, people have depended upon online experiences more than ever throughout nearly all aspects of life. For dealers, in particular, the pandemic has...
The 9 Costly Missteps of Document Scanning
By Travis Peterson, Product Owner, One View Electronic document storage is now becoming the rule rather than the exception at many dealerships – and for good reason! The benefits are far-reaching - from enabling easier audits to ditching jam-packed filing cabinets,...
With Used Inventory in High Demand, How Can Dealers Sell More F&I Products in 2021?
By Tim Blochowiak, VP of Dealer Sales, Protective Asset Protection Over the last decade, consumer focus has shifted to cutting-edge electric cars and feature-loaded new SUVs and pickup trucks. However, entering 2021 used cars are among the automotive industry’s...
Global B2B Automotive Trading Platform TRADE X Secures New Growth Capital
TRADE X Announcement: A new line of credit will provide dedicated capital for TRADE X to expand its global B2B automotive trading platform across North America and beyond. TRADE X, a global B2B automotive trading platform that allows the entire B2B automotive...
Cadillac Dealers Betting Big on EV or Taking the Chips Off the Table
By Sean Reyes, Chief Marketing Officer, Recall Masters As the nation attempts to further reduce emissions, many states have begun initiatives to phase our gas-powered vehicles. At the moment, multiple problems exist if someone were to snap their fingers and make every...
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