Marketing & Advertising
Magellan Debuts Gemini, an AI-Based Telematics Camera to Increase Safety, Tracking and Monitoring of Business Fleets
News announcement from Magellan® Magellan®, the industry leader for innovative GPS navigation devices since 1986, today announced the debut of Gemini, the company’s new AI-based telematics camera solution. Fleets using Gemini will benefit from a full recording,...
4 Tips for (Actually) Closing Your Month On-Time
By Travis Peterson, Product Owner, One View The phones are ringing off the hook. Your door is closed yet people keep pouring in. You have sales managers asking for their commissions, management wanting the final numbers for the month, a floorplan needing reconciling,...
How to Hire the Right BDC Manager, Set Them Up for Success, and Develop a Profitable BDC
By JoAnn Bedenbaugh, Sales Director, Volie Implementing a BDC at your dealership is a proven way to maintain control of leads and processes. However, too many BDC’s underperform or even break down completely due to a fatal mistake: a poor BDC manager. Poor managerial...
Keep the Personal in Virtual: Maintain the Human Touch in an Online Car Buying Experience
By Chris Martin, SVP, Customer Development, Client Command Automotive retail is rooted in perseverance. As dealership owners and operators, you faced and overcame many unforeseen challenges in the past year. You successfully pivoted your in-dealership operations in...
6 Data Mining Lists You Need to Optimize for Success
By Winston Harrell, Strategic Growth Manager, DealerSocket There is no right way to data-mine; the only wrong thing you can do is let all those sales prospects sit untouched in your CRM. Because on any given day, someone in your customer database is thinking about...
How a CRM Can Help Dealers Meet and Exceed Pre-Pandemic Growth
By Billy Reynolds, Elead Regional Vice President for the Southeast U.S. A new report from eLEND Solutions shows 80% of dealers surveyed fast-tracked adoption of digital retailing tools due to the pandemic. It’s no secret that many dealers were caught unprepared for...
How to Become a Top Sales Producer Today
For decades, the unofficial motto seemed to be “We’re for anything but change.” Then the pandemic threw our “normal” sales process into a tailspin. Showroom traffic has returned for some, but for others (largely depending on the state you’re located in) not so much. How can a salesperson adapt and thrive?
Reaching Consumers with an Omnichannel Approach
Phone and email are the titans of customer communications and most likely form the backbone of your business development. But you cannot rely solely on these forms of communication as customers today expect to be able to converse with you across various channels.
The Story Vroom’s Ad Isn’t Telling for Retailers
Online used car retailer Vroom bought its first Super Bowl ad to introduce the company to the hundreds of millions of fans that watched the game this year. Its purpose was to discuss the painful process of the lengthy time it takes to buy a car at a dealership.
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