Marketing & Advertising
Update to CDC Guidelines Causes Auto Dealers to Re-Evaluate Vehicle Sanitizing
By Sean Reyes, Chief Marketing Officer, Recall Masters Over the last year, any business that remained open did everything possible to reassure customers their premises were safe and followed the latest CDC COVID guidelines. Social distancing, masks, and disinfecting...
The Power of Distinguishing Between Buyers and Browsers
By Chase Abbott, Vice President, Sales - Dealer Software Solutions Dealertrack DMS, Dealer.com, VinSolutions & Xtime, Cox Automotive When your business invests significant time and effort into capturing and pursuing opportunities, a low close rate is frustrating...
The Costly Mistake of Manual BDC Processes
By JoAnn Bedenbaugh, Sales Director, Voile Marketing and lead-generating activities take tons of time and money. Unless you automate them. Marketing automation can increase sales by as much as 33%, according to an article in the Harvard Business Review. Chalk those...
3 Tax Strategies to Maximize Reinsurance Profits Now
By Dave DeCredico, Senior Vice President, Business Performance, APCO Holdings/ EasyCare Historically, dealer participation programs (DPPs), or “reinsurance” programs as they are generically referred to, executed with appropriate substance, sustain favorable tax...
LotPop & VinCue Announce New Partnership
Announcement from VinCue: LotPop & VinCue Announce New Partnership Jasen Rice, LotPop, and Danny Zaslavsky, VinCue, announced a new partnership between the two companies that will offer new features, functionality, and added value to separate and mutual customers....
APRIL AUTO LEASE PAYMENTS DOWN SIGNIFICANTLY FOR MANY LUXURY CAR BRANDS
Wantalease.com Announcement While Most Luxury Car Lease Payments Decrease Monthly Rates, Select SUVs Greatly Increase Rates Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the...
4 Tips for a Multichannel Marketing Strategy
By Damon Sefa, Director of Client Services, Elead Newspaper and TV are the traditional giants of a dealership marketing strategy. But relying solely on these two channels constricts your reach. Every year, fewer people gravitate to the traditional, and new avenues...
SWAPALEASE.COM RELEASES LATEST FIGURES ON LEASE CREDIT APPROVALS SHOWING ANOTHER SLIGHT INCREASE FOR MARCH
Swapalease.com Announcement Lease Credit Approvals Reached 72.9% in March; Up Slightly from 70.8% in February Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.9% approval rate in March. The approval rate...
DMS Negotiations Tips & Tricks
By Travis Peterson, Product Owner, One View You just paid another huge DMS bill, or you heard about a great new system from your 20 Group, or you want better support. There are many reasons dealers decide to switch DMS providers. Whatever the reason, it’s a major...
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