Marketing & Advertising
e-Contracting: A Game Winning Strategy Without a Playbook?
By Travis Peterson, IT Manager & Product Owner, One View I know from my time as a Controller that digital contracting sounds like a no-brainer for the dealership. The benefits are there: less paperwork, less storage costs, faster funding, and delivering that...
Unified Office Launches Automotive Dealer Performance Suite at Digital Dealer Conference
Announcement from Unified Office, Inc Total Connect Now Automotive Performance SuiteTM (TCNAPSTM) Helps Automobile Dealers Dramatically Improve Business Communications, Operations and Customer Service Unified Office, Inc, a highly innovative managed services provider...
PURECARS ANNOUNCES THE ALL NEW PRO DEALER PLATFORM
Pro Dealer Represents a Disruptive New Approach to Automotive Martech that is Built to Deliver More Profit Margin and Lower Waste on Every Transaction Announcement from PureCars PureCars, a leading provider of digital marketing technology and services for automotive...
PureCars Industry Survey Shows Where Consumers Are Most Leveraging Digital Retailing One Year Into the Pandemic
Announcement from PureCars Survey Also Reveals How Changing Advertising Trends Are Reshaping Which Channels and Tactics Are Driving More Customers Into Showrooms PureCars, a leading provider of digital marketing technology and services for automotive dealers,...
Digital Dealer Featured Sessions – Top Trends to Learn About & What You’ll Take Away
The Digital Dealer June 2021 conference & expo will bring the latest trends, emerging technologies, strategies, and solutions to the forefront. Here are just a few of the top trends and topics that you can learn about this June: 1. Streaming TV: Running Successful...
Will Rapid Changes in Consumer Behaviors Affect Dealer F&I Vehicle Service Contract Profitability?
By Jeff Lieber, Regional Director of Sales, APC The COVID-19 pandemic has pushed the entire automotive industry to undergo 10 years of digital transformation in just one year, and this evolution is ongoing. We now have zero-contact automotive transactions, computer...
The COVID-19 Pandemic: One Year Later
By Wayne B. Meyer, Founder, MeyWayLLC What a tumultuous year 2020 was! A grim sense of pessimism gripped the industry, and the outlook was certainly frightening. This was different from the last financial crisis as the entire world was engulfed by the pandemic,...
Why General Agents Should Love One-Person
By Doug Reeves, Business Development Manager, A2Z Sync A General Agent’s (GA) job isn’t easy. It’s threatened daily by other agents, large national product providers, and of course, manufacturers who pressure dealers to sell their products. Furthermore, it’s...
From the Cautious to the Well-Versed: Understanding Car Shopper Types to Improve Sales
By Chase Abbott, Vice President, Sales - Dealer Software Solutions Dealertrack DMS, Dealer.com, VinSolutions & Xtime You know the importance of matching customers to the right car. But do you understand the personality traits that lead shoppers to the vehicle? To...
Join us for Digital Dealer Las Vegas 2021