Marketing & Advertising
Jeremy Anspach’s New Book Reveals the “Blind Spots” That Have Prevented Auto Dealers From Connecting to Today’s Car Buyers
Announcement from PureCars “Blind Spots” is a fact-based guidebook for automotive retailers, providing proven, easily executable solutions that help them reduce their ad costs per sale and repair order (RO), increase market share, boost their profitability, and gain a...
AI Powering Sales in Automotive
By Natesh Muthalan and Kedar Tamhankar of Infosys As consumer preferences continue to evolve, it’s safe to say that Artificial Intelligence (AI) is here to stay. While the shift from the traditional buying model continues, customers still prefer the human interaction...
No Vehicles on the Ground? You Can Still Keep Customers.
By Dan Dillingham, Regional Vice President - Central, Elead/CDK Global If you’re reading this, you’re crying for inventory. We all are. The lack of new vehicles on the ground is like nothing ever seen before. As CNBC reported, chipmakers shifted their focus to...
A Guide to Google Local Campaigns
By Dane Saville, Brand & PR Manager, Reunion Marketing As Google continues to evolve its lineup of products, advertisers must commit and take time to understand the capabilities fully. One of Google’s latest accomplishments is the development and deployment of the...
Reclaiming Missed Opportunities in Service
By Phil Spagnoli, Regional Sales Director, Elead/CDK Many dealers I talk to are trying to do more with less - and specifically, I’m referring to fewer employees. If the labor shortage has impacted your bottom line, it’s time to step up and explore opportunities for...
Zeigler Auto Group Earns Best and Brightest Companies to Work For® in the Nation Award for Third Year in A Row
Zeigler Automotive Group is once again among the Best And Brightest Companies to Work For® in the Nation, earning the recognition for 2021. This is the third time in a row that the Kalamazoo-dealership group has been honored with this distinction. The coveted list is...
Quantum5 Continues Tremendous Growth, Welcoming Fixed Ops Veteran Sarah Vantine as Vice President, BDC Strategy
Announcement from Quantum5 Quantum5, the first platform to transform dealership training and bridge the gap between the traditional and digital customer, announced today the addition of Fixed Ops industry powerhouse Sarah Vantine to its executive team. Sarah will be...
Mazda North American Operations and Sunbit Partner in the Buy Now, Pay Later Space
Announcement from Sunbit Sunbit, the buy now, pay later (BNPL) technology for everyday needs and services, announced it has entered into a relationship with Mazda North American Operations (MNAO), as the recommended financing solution for MNAO’s 550 dealership auto...
FixedOPS Marketing Launches Dealership-Branded Video for Fixed Ops
Announcement from FixedOPS Marketing Full Service Automotive Marketing Company Releases Over 150 Dealership-Branded Videos Specifically for Fixed Operations FixedOPS Marketing, a full service marketing solution and service specials provider, announced the launch of...
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