Marketing & Advertising
automotiveMastermind Forms Relationship With FordDirect to Enhance Mastermind for Ford and Lincoln Dealers
Announcement from automotiveMastermind New collaboration will bring enhanced benefits and integrations to company’s Ford and Lincoln dealership partners automotiveMastermind®, part of IHS Markit (NYSE: INFO) and a provider of predictive analytics and marketing...
Quantum5 Welcomes Terry Staggs as Vice President of Content Strategy
Announcement from Quantum5 Quantum5, the first platform to transform dealership training and bridge the gap between the traditional and digital customer, announced the hiring of Terry Staggs as the training company’s Vice President of Content Strategy. In this role,...
Disrupting the Disruptors
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Driving Ahead with the Right LOS Partner
By Vladimir Kovacevic, Chief Executive Officer and Founder, Inovatec Just like customers test-drive numerous cars before finding the best deal for the perfect make, model, features, and color, automotive dealers need to be discerning about their technology partners....
PureCars Industry Survey Shows Just How Much Dealer Business Models Have Changed Since the Pandemic
Announcement from PureCars Digital Retailing, digital advertising & how customers budget their payments are just a few ways dealers have had to adapt over the last year PureCars, a leading provider of digital marketing technology and services for automotive...
Binary Automotive Solutions Stays on Trend, Rolling Out New, Complimentary Marketing Assets for Dealerships
Announcement from Binary Automotive Solutions Binary Automotive Solutions new marketing collateral delivered free of charge to dealer partners includes place mat laminates, custom stickers, and animated videos. Binary Automotive Solutions, the most supportive Lifetime...
Dealers Bring Millennials and Younger Audiences Back to the Showrooms Using Sophisticated Data and Technology Solutions
By Rusty West, President & CEO, Market Scan Information Systems For several years, a popular belief was that millennials were not interested in owning their own vehicle. With the rise of ridesharing, ride-hailing, and their growing interest in environmental...
Zeigler Auto Group Expands into Wisconsin with Four New Dealers, Largest Acquisition to Date
Announcement from Zeigler Auto Group Zeigler Auto Group announces the purchase of four new dealerships from Home Run Auto Group owners Jim Bozich and Mark Geiger. The acquisition, Zeigler’s first in the state of Wisconsin, includes Honda of Racine, Toyota of Racine,...
Is One-Price Right for Your Dealership? 5 Reasons to Say Yes
By Phil Spagnoli, Regional Sales Director, Elead/CDK Global In this latest edition of my series on modern retailing, I’m taking on one of the biggest topics in our industry: the one-price store. This model has been around for nearly 20 years. Yet, few dealerships have...
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