Marketing & Advertising
Consumer Concerns Dominated by Affordability and Tariff Uncertainty: CarGurus Mid-Year Report
Halfway through 2025, it’s safe to say this has been the year of the tariff. Import tariffs have dominated the news, the market, and the minds of consumers ever since being announced in March. Consumers responded earlier in the year by rushing to make purchases. This...
SCOTUS Allows Fuel Producers to Challenge EV Mandates
The United States Supreme Court ruled Friday that fuel makers can legally challenge the waiver that allows California to set its own emission standards. This 7-2 ruling overturned the decision made by the U.S. Court of Appeals for the District of Columbia Circuit last...
Is Your Dealership Maximizing Limited Warranties As Part Of A Wealth-Building Strategy?
Today’s auto dealerships are constantly seeking innovative ways to differentiate themselves and enhance their profitability. One such opportunity lies in the strategic use of limited warranties, not just as a vehicle sales tool, but as a cornerstone of a sophisticated...
Tariffs to Drive Up Car Prices by $2,000: Tariff Tracker
President Donald Trump's 25% tariff on all cars imported to the United States has sent ripples through the global automotive industry. Officially implemented on April 3, this policy is already reshaping manufacturing decisions and trade strategies. Everything seems to...
Vehicle Affordability Not Improving as Economic Challenges Persist
May 2025 brought little relief in terms of new-vehicle affordability, with conditions holding steady at the worst levels seen this year. According to the Cox Automotive/Moody’s Analytics Vehicle Affordability Index, the market's struggle to balance pricing, interest...
Beyond Sales: How Machines Can Optimize Dealership Strategy
The automotive retail industry is experiencing a fundamental modernization. While much of the conversation has centered around electrification and digital retailing, another powerful force is quietly changing the way dealerships operate — intelligent machines. Often...
Digital Dealer Conference & Expo Agenda at a Glance is Live!
The DDCE2025 agenda at a glance is live! Prepare for an unforgettable experience at the Digital Dealer Conference & Expo, happening October 14-15, at the Mandalay Bay in Las Vegas! We've packed the agenda with impactful sessions, hands-on workshops, premier...
Boosting Online Visibility with TikTok Automotive Ads
TikTok has quickly emerged as a powerhouse in the automotive marketing world, turning car promotions into viral content through its trend-driven, creative format. According to the platform, 19 percent of users report purchasing a new car after seeing it on TikTok, and...
Inventory Trending Up While Sales Slow: Lotlinx Vincensus
Inventory levels continue to be one of the most crucial metrics to monitor following a busy spring and the implementation of import tariffs. In May, sales slowed, but that allowed the number of cars available on dealership lots to improve. New car day supply averaged...
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