Marketing & Advertising
Dealership Profitability Stable, Even as Buy/Sell Numbers Hit 10 Year Low: Haig
The automotive retail industry entered 2025 at a crossroads. The first quarter of the year did little to clear up that uncertainty. This year’s Q1 Haig Report showcases a market filled with optimism yet balances it with challenges emerging from tariffs and other...
From Margins to Mobility: Why Auto Dealers Must Rethink Fleet Service for the Connected and Electric Age
U.S. auto retailers have had a longstanding relationship with local commercial and business fleet customers, especially in the servicing of vehicles in the fleet. Rapidly changing updates to connected vehicle data is offering an opportunity for retailers to further...
Used Hybrid and EV Prices are Rising Fast
The used car market is experiencing a wave of fluctuations and they’re not only restricted to internal combustion powertrains. After two years of consistent price declines, hybrids and electric vehicles (EVs) have seen surging prices in May, increasing by an average...
Recall Volume Remains Elevated as Voluntary Notices Create New Risks
Automotive recalls continue to be a critical issue affecting road safety and consumer trust. Over 28 million passenger vehicles, light trucks, and vans were affected by recalls in 2024, with 505 campaigns labeled as “high-risk,” according to Recall Masters’ 2024...
Winning the Trade-In Game: Strategies for Today’s Dealerships
A great trade-in experience doesn’t just close a deal — it opens the door to long-term loyalty and valuable referrals. It’s a key moment that shapes how customers perceive your dealership during the transaction. When the process is fair, transparent, and efficient, it...
Goodyear’s SightLine Technology Joins SDVerse, Expanding Software-Defined Vehicle Offerings
Goodyear is making the leap into the software-defined vehicle (SDV) space with its SightLine tire intelligence software. The tire company revealed its partnership with SDVerse™, a leading business-to-business marketplace for vehicle software solutions, where it will...
Key Takeaways from the Q1 2025 Automotive Market Report
The first quarter of 2025 opened with a mix of optimism and uncertainty for the automotive industry. While March delivered a sharp 19 percent rebound in new vehicle sales — largely driven by consumers rushing to purchase ahead of tariff price adjustments — the earlier...
Auto Dealership Market Resilient Despite Tariff Challenges
The auto dealership buy/sell market experienced a 15 percent decline in activity during Q1 according to the Kerrigan Advisors First Quarter 2025 Blue Sky Report. The dip was largely due to uncertainties surrounding the Trump administration’s auto tariffs. There were...
Don’t Settle for Automatic Warranty Labor Rate Increases: A Smarter, More Profitable Alternative
As inflation impacts every corner of the retail automotive industry, many manufacturers continue to offer dealers CPI-based programs to automatically increase their warranty labor reimbursement rates each year. At first glance, these CPI (Consumer Price Index)...
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