Marketing & Advertising
The Next Evolution of Automotive Technology is Already Here
Zach Ferres, Executive Chairman, DealerPeak Our industry is moving at a greatly accelerated pace since the pandemic hit nearly a year and a half ago. Dealerships are learning new processes, tools, and ways to relate to the customer on a daily basis. The leaders we’re...
FullThrottle Partners With Spectrum Reach® to Launch SmartScheduler, a New Data-Driven Media Buying Platform for Auto Marketers
Announcement from FullThrottle FullThrottle Technologies, LLC, an end-to-end privacy-compliant first-party data platform that helps marketers identify and target audiences and measure results, and Spectrum Reach, the advertising sales business of Charter...
Friendemic Analyzes Consumer Reviews for CarMax and Carvana
Announcement from Friendemic Friendemic, providers of the only online reputation solution built specifically for the needs of the automotive and powersports industries, released the first of its kind study of online consumer reviews for CarMax and Carvana. In the...
PureCars Named a Partner in Google’s ‘Cars for Sale’ Pilot Program for Mazda Dealers
Announcement from PureCars Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced it has become a certified partner in Mazda’s Cars for Sale Pilot Program, powered by Google. The Cars for Sale Pilot...
5 Things a Sales Manager Should Do Now to Drive Sales
By Amanda Acio, Vice President of Universal Products, Elead/CDK Global. Change is happening very quickly in the automotive space due to chip shortages and supply-chain disruptions and the vast majority of sales teams are not prepared. Selling pipeline and virtual...
The Right Way to Include CTAs in Your Videos
By Tim James, COO, FlickFusion Video Marketing Video marketing has come a long way over the last few years. However, an increasing number of dealerships are creating great video content but then wondering why it isn’t delivering the desired reaction it was created to...
Where Are Dealers Focused on F&I Product Opportunities in 2022?
By Tim Blochowiak, Vice President – Dealer Sales, Protective Asset Protection The automotive industry made its way through 2021 given a handful of unique challenges still plaguing many manufacturers and dealers. While car shopper demand has remained high and...
Clarivoy Anounces Integration With Cargurus; Dealers Gain a More Holistic View of Consumer Purchase Journey
Clarivoy announced the integration of its software on the CarGurus website Clarivoy announced the integration of its software on the CarGurus website. With the addition of its tracking capabilities on the CarGurus website, and the full integration of CarGurus’ website...
PureCars Has Been Named a 2022 Google Premier Partner
Announcement from PureCars Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, has achieved 2022 Premier Partner status in the Google Partners program. PureCars is part of a select group of Premier Partners...
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