Marketing & Advertising
Why Dealers, Lenders and Service Providers Remain Disconnected on a Full Digital Retailing Experience
By Tim Yalich, Head of Auto Strategy, Wolters Kluwer Today’s era of digital retailing and digital finance continues to evolve, and the dealerships and lenders that have been the most successful with digital transformation understand that the complete process doesn’t...
It’s Time for Your Dealership to Advertise on Streaming Audio
By Jeff Allen, VP of Digital Media, PureCars Today’s younger car shoppers (Millennials and Gen Z) don’t start their search on the showroom floor with a dealer salesperson. In fact, it’s estimated that 90% of today’s auto-buying consumers begin their journey on...
What the Data Reveals: Communication was Always the Key
By Joe Shaker, Owner of Shaker Auto Group, and CEO of TruVideo Data isn’t everything, but it sure does shine a light on what people want. The pandemic only accelerated what was already becoming clear: automotive customers most value transparency, personalization, and...
Digitization in Automotive Merchandizing Still Far Off in Today’s Online Retailing Landscape
By Peter Duffy, Founder/CEO, Dealer Image Pro Even before the pandemic expanded online retailing, automotive dealers knew that photos were the most important thing they could leverage to bring their vehicles to market. While dealers now know that a car with zero...
Why Aren’t More Dealers and Lenders Leveraging Credit-First Soft Pulls?
By Ken Hill, Managing Director, 700Credit Shopping for a vehicle comes with all kinds of stressors for a consumer – some of which can affect their relationship with the dealer and lender. The decision to require a shopper to undergo a credit verification can be...
4 Tips to Build Trust with Car Buyers
By Michael Biasco, Senior Product Marketer, Elead/CDK Global People tend to think of businesses the way they think of people. They hold them to certain standards and build relationships with those they trust. In fact, over 90% of car buyers say trust is essential when...
Is In-Vehicle Technology Outpacing Itself?
By Sean Reyes, Chief Marketing Officer, Recall Masters Many vehicle manufacturers and vendors are developing autonomous technology and incorporating it into the latest vehicles. The key factor here is that this technology has to be tested. And not only tested but...
How to Market Your Crypto Advantage
By Katie Robinson, Chief Marketing Officer, Cion Digital Cryptocurrency is quickly becoming mainstream amid market conditions. According to a Motley Fool survey, 145 million U.S. adults, or about 56% of the population, say they own or have owned cryptocurrency....
GWC Warranty Partners with NIADA to Offer Exclusive CPO Benefits to Dealers
Announcement from GWC Warranty GWC Warranty has been selected as one of only five F&I providers to offer the NIADA Certified Pre-Owned (CPO) Vehicle program, giving dealers the chance to offer consumers a CPO vehicle backed by a nationally recognized organization....
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