Marketing & Advertising
Top Tips to Optimize the Car Buying Experience & Convert Leads Like a Pro
By Scott Pechstein, Senior Vice President of Business Development, Digital Air Strike It’s no secret that most consumers want to manage their car buying experience online… until they don’t. And then, they want to call, text, or meet in person with someone at the...
10 Questions to Ask When Hiring a Social Media Manager
By Kathi Kruse, Founder, Kruse Control Inc. Every dealership wants to grow. But the complexities of social media have increased, and one of the steps you'll need to consider is hiring a social media manager. Hiring a social media manager requires assessing your...
Dealer Magazine Interview with Ollin A. Dunford II of Nalley Toyota Stonecrest
Ollin A. Dunford II is the Executive General Manager of Nalley Toyota Stonecrest, a part of Asbury Automotive Group, Inc. (NYSE: ABG), one of the largest automotive retailers in the U.S. The Corporate Group had a record year in Net Profit, including a record year in...
Mastering Price Objections on Sales Calls
By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions How to Turn Sales Objections into Sales OpportunitiesIt's no secret that price objections are one of the most common challenges we face on sales calls. Many buyers...
3-Step Strategy to Add “Development” Back to “Business Development”
By Tiffany Peeler, VP of Sales and Operations, Proactive Dealer Solutions What is business development? Ask five people and you’ll get five different answers. The fact is that business development IS NOT one department, it’s NOT a basement room full of phone agents,...
Sell Your Salespeople
By Jason Ezell, VP of Partner Communications, FlickFusion In a 2021 study by Marchex and Root & Associates, 91% of car shoppers said that trust in the salesperson and/or dealership was an important factor in their dealership selection process. That is higher than...
Cox Automotive Elevates Thad Sykes to VP of Manheim’s Dealer Sales Team
Announcement from Cox Automotive Kyle Ballinger named AVP, NextGear Capital Sales to fill Sykes’ position In an effort to promote leadership talent across its brands, Cox Automotive announced it has named Thad Sykes as vice president, Dealer Sales, where he will serve...
Quantum5 Debuts Trends Report Series with Guests Ed Roberts, Jeff Daniel and Cathy Palochko
Announcement from Quantum5 First Quantum5 Trend Series will be Held December 8, 2022 and will focus on Retention Quantum5, a leading training company that brings people and technology together for sustained learning and higher profits, debuted a new series of learning...
How End of Year & Holiday Dealer Advertising Will Look Different This Year
By Lauren Donalson, Senior Vice President, Client Experience and Client Services, PureCars Each year toward the end of November and throughout December, the world of automotive enjoys its own version of the holidays with its flurry of end-of-year and seasonal...
Join us for Digital Dealer Las Vegas 2021