Marketing & Advertising
Boosting Dealership Sales – Talking Trade-In Increases Appointment Success by 72%
Let’s face it: as an industry, we have a glaring weakness when it comes to sales calls. Dealers lose a significant percentage of their traffic at this stage; most of the time, it’s through no fault of the sales reps. It’s the result of years, and even decades, of bad...
Auto Dealership Buy/Sell Market Begins 2023 with Robust Growth, Outperforming All First Quarter Results on Record
First quarter 2023 completed transactions increase 43% compared to First quarter 2022, resulting in a record 405 transactions over a trailing 12-month period, driven by multi-dealership transactions, an increase in sellers coming to market, and private buyer interest...
Skaivision Secures Investment from JM Family Enterprises
Announcement from Skaivision JM Family Enterprises joins the Skaivision Board of Directors as the lead investor to support automotive retail transformation through AI innovation Skaivision, a leader in state-of-the-art Computer Vision AI solutions for retail...
Alan Ram’s Proactive Training Solutions is Bringing Back the Individual Subscription Service for Auto Dealer Salespeople
Announcement from Alan Ram's Proactive Training Solutions Subscription service aims to help individual auto dealership salespeople convert leads to the showroom at a higher rate Alan Ram’s Proactive Training Solutions, the industry leader in automotive sales and...
Charlie Clark’s 3 Nissan Stores Receive Global Award of Excellence, All 3 Ranked Top 10 in the World
Charlie Clark Nissan El Paso, Charlie Clark Nissan Brownsville, and Charlie Clark Nissan Harlingen, all proud members of the Texas-based Charlie Clark Auto Group, have officially been named recipients of the 2022 Global Award of Excellence by Nissan. This prestigious...
How to Drive Success with Facebook Advertising for Car Dealerships
In the automotive industry, the influence of social media on car buying decisions is substantial. 44% of car buyers visit a dealership's social media accounts when deciding which automobile to purchase, and 38% of car shoppers rely on social media to assess the...
Oil is to an Engine, as AI is to EV
In the world of technical innovations, there's a duo that echoes the significance of oil to an engine - the union of Artificial Intelligence (AI) and Electric Vehicles (EVs). Join me as I embark on a fascinating journey exploring the dynamic impact of these...
AI is Not Going to Take Your Job
Now more than ever, the very mention of implementing AI in business evokes polarizing reactions from people, especially when it comes to the automotive industry. Selling cars has always been, and always will be, about people. No automated system could ever replace...
Has Your Digital Retailing Process Become Irrelevant?
In 2016, Google came out with a study that illustrated the 5 micro-moments in a car buyer shopping journey. In a nutshell, these were the moments: 1. Which Car is Best for me? 2. Is it Right for me? 3. Can I Afford It? 4. Where Should I Buy It? 5. Am I getting a good...
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