Marketing & Advertising
Meta’s Framework to Up-Level Your Dealership Marketing Strategy
In the early 90s, static banner ads launched on the Internet were considered groundbreaking. Today, ads can have rich videos that quickly evolve into interactive...
FTC Rule Changes Place Compliance in Spotlight
The passing of the Federal Trade Commission's (FTC) proposed “Motor Vehicle Dealers Trade Regulation Rule” is imminent. Yet, many auto dealerships still need to...
4 Techniques to Fine-Tune Your Dealership Digital Retailing Process
As many as 52% of dealers report their dealerships are “highly virtual or completely virtual.” But how much preparation does the typical dealership put into...
Will Your Dealership Estate Plan of Equal Backfire?
Will your dealership estate plan of equal backfire? It probably feels good to tell your kids you are treating everyone equally. No one can say, “Mom and Dad loved my sibling more than...
Why Car Subscriptions Are Creating a Reputation Problem for Manufacturers
By Joe Fuca, CEO, Reputation When it was reported that BMW was charging a subscription fee for heated seats, the automotive industry took notice. Major notice. And it wasn’t all positive, either, as this sample reaction illustrates: Welcome to a new path for...
A Service Process that Actually Makes Money… Right Now!
Dealerships have a process for everything, yet most of those don’t produce revenue right now. There is a process to meet and greet on the...
5 Ways To Save Money on Dealership PPC Marketing
By Alex Melen, Co-Founder, Smartsites As we close up 2022 and enter 2023 the good news is that PPC Marketing – specifically search marketing (Google Ads, Microsoft Ads), continues to perform very well. In a world of chasing user attention, search marketing continues...
How to Use Video to Drive Customers Down the Sales Funnel
Video content has long been the preferred choice for consumers. To such a degree that social media platforms have altered their algorithms. Due to the high consumer...
How Changing Economic Trends are Impacting Dealership Operations
By Tim Blochowiak, Vice President of Dealer Sales, Protective Asset Protection The expansion of F&I solutions, protection products and participation programs have been a key part of the overall economic impact for dealerships dating back to pre-pandemic. This...
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